JWT Explores ‘The Future of Correspondence’
New York, NY (PRWEB) July 24, 2013 -- In its latest trend report, JWT, the world’s best-known marketing communications brand, dissects “The Future of Correspondence,” delving into the rise of Slow Communication and the Fusion of Digital and Physical. The report examines what’s driving these developments and the ways in which they’re manifesting, as well as what they mean for marketers.
“As a countertrend to today’s proliferation of thoughtless tweets, texts, status updates and emails, people are coming to appreciate slower, more mindful communications—giving new significance to the act of sending and receiving physical mail,” said Ann Mack, director of trendspotting at JWT. “Still, today’s consumers are seeking the best of both worlds: the more sensory satisfactions of the physical realm along with the ease, interactivity and anywhere-access of the digital sphere. People are coming to expect a seamless experience and array of options across the digital-to-physical spectrum.”
The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.
JWT’s “The Future of Correspondence” is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online panel.
The report can be found on JWTIntelligence.com; subscribers to the JWTIntelligence iPad app will receive a notification to update the app to include this report. Additional knowledge and research on http://www.JWTIntelligence.com includes trend reports on the state of men, travel, mobile, embracing analog, health and happiness, food and JWT’s 10 Trends for 2013 and 100 Things to Watch in 2013.
ABOUT JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. JWT embraces a WORLDMADE philosophy, making things inspired by the world through blending technological innovation with international imagination. JWT has forged deep relationships with clients including Bayer, Diageo, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Macy’s, Mondelez, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone, Vonage and many others. JWT’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit jwt.com and follow us @JWT_Worldwide.
ABOUT JWTINTELLIGENCE
JWTIntelligence is a center for provocative thinking that focuses on identifying shifts in the global zeitgeist. Its aim is to bring the outside in—to help inspire ideas beyond brand, category and consumer conventions—and to identify emerging opportunities so they can be leveraged for business gain. As a part of JWT, the world’s best-known marketing communications brand, JWTIntelligence has conducted trends research and analysis across categories and geographies for nearly a decade. For more information, please visit jwtintelligence.com and follow us @JWTIntelligence.
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Jinie Kwak, JWT, +1 646 244 6190, [email protected]
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