K’NEX Introduces Mighty Makers™ Building Sets; Designed to Inspire Girls to Build BIG Ideas!
Hatfield, PA (PRWEB) June 16, 2015 -- K’NEX Brands, the US construction toy company focused on Building Worlds Kids Love®, is excited to introduce Mighty Makers; a line of construction toys designed to empower girls through creative and stimulating building ideas!
Created by an all-female marketing and design team, the Mighty Makers building set line encourages girls ages 7+ to build BIG ideas. Each Science, Technology, Engineering and Math (“STEM”) based set features colorful rods, connectors, panels, engaging story-based instructions that follow the life of the included female figure. Mighty Makers building sets are available now, exclusively at Toys R Us, and will be available at toy stores nationwide beginning August 1, 2015.
“STEM jobs are increasing faster than non-STEM jobs and the need for educated and excited workers is ever-growing. We’ve noticed a lack of women pursuing careers in STEM and we want to help change that,” said Kristen Krikorian, Director of Marketing, K’NEX Brands. “The trend starts early. We’ve seen in our focus groups that many young girls have a natural inclination towards building and designing, but there are very few options for them in the building toy aisle. Mighty Makers building sets were designed to empower young girls to express their natural creativity with fun, colorful structures and characters. Mighty Makers sets aim to show every girl that she can be MIGHTY!"
The 2015 Mighty Makers product line includes:
Mighty Makers: Up, Up and Away Building Set
Fly high in the sky with Ava and her bird, Jay, with the Up, Up and Away Building Set. Ava loves all things that can fly. Help Ava create a butterfly, build an airplane, or invent her very own flying contraption! Decorate the STEM themed builds using the included accessories and get ready to take flight. The Mighty Makers Up, Up and Away Building Set includes 140 colorful K'NEX parts and pieces, featuring a cock pit seat, star snaps, and Ava's goggles. Set also comes with full color instructions for four different aviation themed builds, and an exploration card that challenges builders to investigate additional themed concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $19.99. Ages 7+. Available now exclusively at Toys R Us.
Mighty Makers: Going Green Building Set
Reduce, reuse and rebuild with Zoe and her hedgehog, Roland, in the Mighty Makers Going Green Building Set. Using the included tools, curious builders can help Zoe build a garden, greenhouse or flower box. This exciting building set features 127 K'NEX parts and pieces, 2 figures -- Zoe and Roland -- gardening tools, flowers, foliage and more! Also included are full color instructions for three different botany themed builds, and an exploration card that challenges builders to explore additional botany concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $19.99. Ages 7+. Available now exclusively at Toys R Us.
Mighty Makers: Fun on the Ferris Wheel™ Building Set
Ride all the rides with Emily and her bear, Cocoa, with the Fun on the Ferris Wheel Building Set. Help Emily build her own amusement park with a Ferris Wheel, Pirate Ship ride, and boardwalk game. Set includes 324 K'NEX parts and pieces, 2 figures -- Emily and Cocoa -- Ferris Wheel seats, star snaps, and more! Also features full color building instructions with ideas for three different mechanical engineering themed builds, and an exploration card which challenges builders to explore additional mechanical engineering concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $34.99. Ages 7+. Available now exclusively at Toys R Us.
Mighty Makers: Deep Sea Dive Building Set
Dive deep into the ocean blue with Marissa and her fish, Queen, in the Mighty Makers Deep Sea Dive Building Set. Explore the deep depths of the ocean with Marissa on her marine boat, or win first prize at the school science fair while learning about the food chain. Builders can also transform Marissa into a beautiful mermaid who can swim among the fish and ocean vegetation. This exciting building set includes 317 K'NEX parts and pieces, 2 figures -- Marissa and Queen -- and accessories such as a microscope, laptop and jelly fish. Set also features full color building instructions for 3 different oceanographic themed builds, and an exploration card that challenges builders to explore additional marine biology concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $34.99. Ages 7+. Available now exclusively at Toys R Us.
Mighty Makers: Home Designer Building Set
Don’t just play with your dream house — build it from the ground up! The Mighty Makers Home Designer Building Set invites builders to follow the included blue prints, and join Brianna and Sophia as they build different houses -- a Colonial, a brownstone, or a cottage. Use the included flowers, flower pots, seats, tables, lamps and more to decorate the houses. Set features 433 K'NEX parts and pieces, 2 figures -- Brianna and Sophia -- and accessories. Also comes with full color instructions for four different architecture themed builds, and an exploration card that challenges builders to explore additional concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $49.99. Ages 7+. Available now exclusively at Toys R Us.
Mighty Makers: Inventor’s Clubhouse Building Set
*2015 Toys R Us Exclusive* Invent anything you can imagine with Emily and Audrey in the Inventors Clubhouse Building Set from Mighty Makers. Emily and Audrey meet up in the Inventor’s Clubhouse and let their imaginations soar! By building objects they see in everyday life, these girls are inspired to invent their own contraptions. Use the 528 included pieces to help Emily build a flapping bird, like those she sees outside of the Clubhouse windows, or, help Audrey build an animation machine to watch her drawings come to life. Take a ride on the Clubhouse zip line to get those creative juices flowing. The building opportunities are virtually endless with this exciting set! The Inventors Clubhouse Building Set also features full color instructions for ten different engineering themed builds, and an exploration card that challenges builders to explore additional concepts. All K'NEX rods and connectors are made in the USA. Suggested retail price is $49.99. Ages 7+. Available now exclusively at Toys R Us.
About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children, and is America’s STEM building solution. Winner of over 250 international awards and recognitions, K’NEX is focused on Building Worlds Kids Love® and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education®, Lincoln Logs®, Tinkertoy®, K-FORCE Build and Blast™, Mighty Makers™, Mario Kart Wii™, Mario Kart 7™, Mario Kart 8™, Super Mario™, PacMan™, Titanfall™, Family Guy™, Plants vs. Zombies™, and more. Since 1992, The Rodon Group®, a subsidiary of K'NEX Brands, L.P., has manufactured over 34 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit http://www.knex.com or http://www.rodongroup.com.
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Kate Loffio, K'NEX Brands, http://www.knex.com, +1 (215) 996-4209, [email protected]
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