Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Kaltura and Taboola ‘Expert Poll’: 95% respondents would consider switching from traditional advertising to paid recommendations to market their videos
  • USA - English


News provided by

Kaltura

Aug 14, 2013, 09:00 ET

Share this article

Share toX

Share this article

Share toX

Kaltura Open Source Video Platform
Kaltura Open Source Video Platform

New York, NY (PRWEB) August 14, 2013 -- Kaltura, the leading open source video platform (http://www.kaltura.com), and Taboola, the innovative content distribution and monetization platform, announced today the results of a highly-focused ‘expert poll’ that assessed digital publishing/marketing experts’ attitudes towards video-based content recommendations.

The poll provides a snapshot of current expert thinking on how best to surface fast-growing libraries of video content to targeted viewers, both now and in years to come.

Video viewing is growing exponentially, but the challenge for marketers and publishers is to make it easier for viewers to find relevant content in the sea of video available that will encourage heightened viewer engagement.

Post this

The poll found that 27 per cent of respondents currently use paid recommendations to increase their video views and reach and fully 95 per cent of respondents would consider switching from marketing their videos using traditional advertising to paid recommendations/native advertising in the next few years.

By far the most popular technique currently being used by respondents to increase video views and reach is to ‘distribute content to other sites such as YouTube and Hulu’ (76 per cent). Almost half of respondents (48 percent) ‘use SEO and/or subtitles’ to gain more video views by appealing to a global audience. ‘Support for mobile devices’ was cited by 41 percent of respondents as something they have added in order to increase views and reach, while 33 per cent stated that they are ‘increasing the amount of video content available via syndicated/licensed content’ to boost views and reach.

Interestingly, opinion was split right down the middle on the primary reason for using content recommendations on their own websites: 42 per cent of respondents stated that they would use content recommendations to ‘boost their own traffic through recirculation’, while another 42 percent stated that the generation of ‘new revenue streams through paid recommendations/native advertising’ would be their main aim.

“In my view, the fact that 95 per cent of respondents would consider switching from marketing their videos using traditional advertising to paid recommendations/native advertising in the next few years shows the growing importance of video and the pressing need to identify better ways of matching the right video content to the right viewer. Video viewing is growing exponentially, but the challenge for marketers and publishers is to make it easier for viewers to find relevant content in the sea of video available that will encourage heightened viewer engagement. Our partnership with Taboola can help marketers and publishers to surface the right content at the right time to targeted viewers, which ultimately increases video views and reach,” said Ron Yekutiel, Kaltura Chairman and CEO.

“What we’ve been hearing from many of our clients was echoed again in this poll: traditional display and search advertising just isn’t working for many marketers when it comes to building their video businesses,” said Taboola CEO Adam Singolda. “Search marketing requires that users have specific intent and advanced knowledge about which video they want to see, and display units provide relatively low engagement. Publishers are now looking to make their videos available outside of their own domains--when people are trying to decide what to watch next. Advanced native advertising platforms make suggestions that help bring the right video content to the right viewer at that crucial decision point,” Singolda continued.

Kaltura’s player, the fastest on the market today, has been integrated with Taboola’s advanced recommendations technology. This enables publishers and marketers, including sites such as TMZ, to easily add recommendations to the Kaltura player, to create a better experience for viewers and to provide better editorial controls.

The poll data was collected during a webinar on video-based recommendations run by Kaltura and Taboola and represents the opinions of 34 expert publishers and marketers. Sample size may vary based on the number of respondents for each question. (July 2013)

About Kaltura
Kaltura provides the world’s first Open Source Online Video Platform, transforming the way people work, learn, and entertain using online video. The Kaltura platform engages hundreds of millions of viewers by providing media companies advanced video management, publishing, and monetization tools that increase their reach and monetization and simplify their video operations. Kaltura improves productivity and interaction among millions of employees by providing enterprises powerful online video tools for boosting internal knowledge sharing, training, and collaboration, and for more effective marketing. Kaltura offers next generation learning for millions of students and teachers by providing educational institutions disruptive online video solutions for improved teaching, learning, and increased engagement across campuses and beyond. Kaltura was recently recognized in Forbes as ‘one of the six fastest growing tech companies’, in VentureBeat as a ‘Next Billion Dollar Enterprise Tech Company’, in Business-Insider as ‘one of top 5 startups revolutionizing education’ and ‘one of 5 greatest open-source technologies for 2012’, and in Mashable as ‘one of top 5 social enterprise technologies for business’. For more information: http://www.kaltura.com, to join Kaltura’s community visit: http://www.kaltura.org and http://www.html5video.org.

About Taboola
Headquartered in New York City, with R&D in Israel and offices in London, Taboola is the world's leading content-distribution and discovery platform. Taboola serves over 2.5B daily recommendations to over 250M monthly visitors on the web's most innovative publisher sites, including USA Today, The Huffington Post, Time, and The New York Times. Publishers, marketers, and agencies leverage Taboola in order to retain users on their site, monetize their traffic, and distribute their content to drive high quality audiences. Learn more at http://www.taboola.com.

Lisa Bennett, Kaltura, http://www.kaltura.com, +1-212-981-3865, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.