Kloset Karma’s Fashion Exchange Marketplace App Provides an Innovative and Sustainable Solution to Extend the Life Cycle of Clothes
Miami, Fl (PRWEB) March 25, 2014 -- Native to Miami, one of the most fashionable cities in the world, Kloset Karma is a fashion exchange marketplace that enables users to exchange new or almost-new clothing pieces and accessories for a brand new wardrobe without the need to spend actual money.
Kloset Karma’s mantra is “If you give, you shall receive,” and it aims to empower young women to not only feel great while renewing their closet, but to have a taste of entrepreneurship by earning and spending in a point currency system. Future plans include to reward the influencers and most engaged users with the possibility to exchange points for actual money.
Kloset Karma was born from the realization that fast fashion is a global epidemic. These days, with the increasing use of social media and self exposure, clothes only last one social media posting at a time, which increases the need of cheap and under-quality clothing. In an era where selfies are here to stay and sharing our daily activities is part of our lives, fashion conscious millennials are forced to renew their wardrobe constantly even after wearing an outfit just once, without knowing the real human and environmental cost behind cheap fashion.
“According to Time Magazine, Miami is the third "selfiest" city in the world, the second city in the United States where its population takes and shares the most self-portrait pictures over social media. Therefore, it’s only natural to launch Kloset Karma in our own city,” said Kloset Karma’s Co-founder Christopher Rivera.
This fashion exchange marketplace allows users to earn points as well as buying points, to exchange for a whole new wardrobe and keep up with all the social media sharing and never ever repeating an outfit again without breaking the bank!
“We are taking an existing habit between groups of girlfriends and amplifying it to a community level. The app provides an innovative and sustainable solution for young women to update their closets constantly without spending any or much money at all, while extending the life cycle of the clothing items,” said Kloset Karma’s Co-founder Paula Celestino.
Kloset Karma’s unique algorithm was designed to cap each item to a maximum amount of points based on the item’s value, to maintain a healthy and fair marketplace. Fashion lovers would be able to find local items and try them on before transferring the points, by scanning the item’s unique QR code. This eliminates the need to pay for postage and avoid that pesky wait to get the item in the mail. Some of the best Kloset Karma´s features include Facebook friends in common, item alerts, map search, follow users and invite Facebook friends to earn Karma points.
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Kloset Karma is a fashion exchange marketplace mobile app that aims to extend the life cycle of clothing pieces and accessories, allowing its users to update their wardrobes by finding new or almost-new clothing pieces within their communities, without the need to spend any or much money at all by using a controlled point currency system. Download Kloset Karma for free on the Itunes Store here: https://itunes.apple.com/us/app/kloset-karma/id670271881?ls=1&mt=8.
Paula Celestino, Crea7ive Interactive Advertising Corp., http://Crea7ive.com, +1 7542453165, [email protected]
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