Kristina Cutura and Packt Publishing Release a New Guide for Advertising on Google and Maximizing AdWords Campaigns
San Francisco, California (PRWEB) July 23, 2013 -- Kristina Cutura, a seasoned Adwords expert, has teamed up with Packt Publishing to release Advertising on Google: The High Performance Cookbook, a step-by-step guide with tips and everyday examples for making the most out of Google AdWords campaigns. The book is a guide for setting up and tracking AdWords accounts, with over 120 practical recipes for ensuring optimal performance and return on investment. In a process that is often confusing and complex, the book is easy to use and understand, with instructions that take the reader from start to finish of campaign setup and management.
“I wrote the book to help businesses manage their campaigns more effectively,” said Kristina. “I was surprised at how many were wasting valuable dollars on ineffective strategies. There is a lot of information online about PPC and AdWords. But it's really overwhelming and not organized properly. My book aims to take readers step by step through the process.”
Kristina Cutura is a pioneer of Google AdWords, currently running a successful search marketing consulting firm KristinaCutura.com. She was one of the founding members of Google’s AdWords optimization team in 2002, where she developed and tested optimization strategies and tools that are still widely used in the industry. Through her company Kristina advises a variety of clients on search engine marketing efforts. Her book captures her wealth of experience in the industry.
“This is exactly the kind of book Packt Enterprise specializes in, with highly practical and usable content,” said Kavita Pandey. “Packt Enterprise has been delighted to partner with Kristina Cutura in publishing this industry reference guide.”
Packt Publishing is offering a limited time discounts for those who wish to buy the book online either as an eBook ( 20% discount - MREAG20) or in print (23% discount – MREAG23).
For more information about the author, visit http://www.kristinacutura.com.
Kristina Cutura, kristinacutura.com, http://kristinacutura.com/, +1 415-742-2207, [email protected]
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