Lane Bryant Joins Eight of the Top Ten Apparel Retailers Licensing APT Software
Washington D.C. (PRWEB) July 31, 2013 -- Applied Predictive Technologies (APT) today announced that Lane Bryant, the nation’s leading women’s curvy specialty apparel retailer, has signed an agreement to continue licensing APT’s Test & Learn Management System and Market Basket Analyzer platform. Lane Bryant will use APT’s Test & Learn for Sites software to enhance its ability to conduct scientific in-market testing across 800 retail and outlet locations. Lane Bryant is continuing its relationship with APT following a trial of the Test & Learn software, which was used to evaluate and optimize several promotion and merchandising initiatives.
This renewed agreement will establish APT as Lane Bryant’s primary testing partner. APT’s Test & Learn software platform will allow Lane Bryant to continue to test new business ideas across marketing, product introduction, assortment optimization, and pricing and target rollout to maximize profitability. Market Basket Analyzer allows Lane Bryant to leverage transaction level data to analyze attachment rates, customer loyalty, and basket size to better inform merchandising and promotion decisions.
Lane Bryant joins eight of the top ten apparel retailers currently licensing APT’s Test & Learn solutions, including brand names such as Abercrombie & Fitch, Chico’s, and Victoria’s Secret.
Scott Glaser, Chief Financial Officer at Lane Bryant, said, “Testing new business ideas is of paramount importance in the apparel industry, where merchandise, styles, prices, and product preferences are constantly changing. We were impressed with APT’s ability to drive value at Lane Bryant after a year working together and decided to extend our relationship.”
“APT is excited to work with an innovative category leader such as Lane Bryant,” said APT Senior Vice President Will Weidman. “We look forward to our continued relationship with Lane Bryant as they leverage Test & Learn across their organization.”
About Lane Bryant®
Lane Bryant® is the nation's leading women's curvy specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 805 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About APT
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio includes Walmart, Staples, Lowe’s, SunTrust, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, London, and Taipei. Visit http://www.predictivetechnologies.com to learn more.
Cathy Baker, Applied Predictive Technologies, http://www.predictivetechnologies.com, 703.875.7748, [email protected]
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