Leadspace Launches New Industry Category: Audience Management Platform for B2B Marketers

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Apr 20, 2017, 03:00 ET

San Francisco, CA (PRWEB) April 20, 2017 -- Leadspace, the first audience management platform for B2B marketers, continues its industry-defining work with a record-breaking first quarter, significant new customer wins, and the launch of a group of thought leaders in the Martech industry that is producing pivotal insights.

“The company’s continued push to help marketers identify their best prospects from internal and external data that gives marketers a single source of truth, coupled with the ability to target most effectively across marketing engagement channels has put Leadspace at the forefront of the next important wave -- an Audience Management Platform for B2B marketers,” says company CEO, Doug Bewsher.

130 Leadspace customers are already using the new platform, and there is mounting evidence that it’s delivering on its promise. See here to see more on how it works.

Leadspace Achieves Record Q1

The company reported a 135% growth in total bookings over the company’s prior record quarter; and ARR showed 84% growth in the Leadspace core segment of mid-market and enterprise companies.

Wins Critical New Business

The company put significant new business wins on the books including Riverbed Technology, AppAnnie, and Big Switch Networks.

Convenes Martech Industry Council

In Q1 Leadspace gathered 32 leading B2B marketing technology executives into a braintrust to identify and solve industry-wide issues. In early April, this group, the Martech Industry Council, released the results of its first study that showed that there is a surprising dearth of accessible data available to most B2B marketers. This opacity is wasting their time. 85% of the marketers surveyed said they were spending more time than ever managing marketing technology, at the expense of spending time better marketing and engaging with customers.

Garners Industry Attention

The platform is already proving its mettle for Leadspace customers:

  • DXC Technology (formerly CSC) is the ROI Category Winner for Account Based Marketing at the Sirius Decisions Summit in May.
  • Microsoft was this week named a winner of the Marketo Revvie award for Marketing Team of the Year, Enterprise, leveraging the Leadspace platform.
  • Next week, Leadspace CEO Bewsher is speaking with Leadspace customers Microsoft, Marketo and partner Facebook at the Marketo Marketing Nation Summit.

Builds Lead and Pipeline

Leadspace will be prominently featured at the Martech industry’s most influential conferences this spring:

  • Platinum Sponsorship at Marketo’s Marketing Nation Summit, April 23-26
  • Gold Sponsorship at MarTech Conference, May 9-11
  • Platinum Sponsorship at SiriusDecisions Summit, May 16-19

About Leadspace:
Leadspace’s Audience Management Platform enables B2B companies to better engage customers and drive faster growth by allowing marketers to find and know their audiences. As internal and external data multiplies, Leadspace uses AI to provide a single source of truth across all sales and marketing data, identify net new account and individuals, and recommend the best marketing activities. Updated in real time, data and intelligence remains constantly accurate and actionable and can be consistently used across sales, marketing and advertising channels. Based in San Francisco and Israel, Leadspace is trusted by more than 130 B2B brands and 7 of the 10 largest enterprise software companies, including Microsoft, RingCentral and Marketo. For more, visit: http://www.leadspace.com

Bonnie Morris, CompanyB, +1 (914) 500-5150, [email protected]