Learning How the Brain Tells Stories Through the Use of an EEG

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VP of Research & Development at TTI Success Insights studies brain-based findings that inform human interaction.

Park Howell, founder of Business of Story, participating in an EEG

Park Howell, founder of Business of Story, participating in an EEG

TTI Success Insights is proud to announce that Vice President of Research and Development, Dr. Ron Bonnstetter appeared on Park Howell’s popular podcast known as Business of Story. The podcast (#170) is called “How To Use Storytelling for Optimal Personal Performance” and can be heard here.

Dr. Bonnstetter goes inside the depths of our brains to understand the Applied Science of Story. He uncovers how and why we make many of the decisions we make on a daily basis.

A University of Nebraska Emeritus Professor, Dr. Bonnstetter has dedicated three decades of his life to researching cognitive neurology. His team uses real-time electroencephalogram (EEG) tests that scan human brains. The scans help Bonnstetter’s team learn about the brain-based findings that inform human interactions.

In the podcast, Howell talks about taking part in a live demonstration to measure emotional intelligence (also known as EQ) through the use of the EEG.

“I think of EQ as a measure of how well you read other people and accurately identify their story,” said Howell.

During the podcast, Dr. Bonnstetter shares the test results of Howell’s session, showcasing three major outcomes and how to differentiate knowledge from understanding.

About TTI Success Insights

TTI Success Insights reveals human potential by expanding the awareness of self, others and organizations. Diving deeper than DISC, TTI SI provides professionals solutions to hire, engage and develop the right people and build strong teams. To learn more, visit ttisuccessinsights.com.

TTI SI’s annual conference known as TTISICON brings together the brightest minds in the talent management industry. Open to the general public for the first time this year, TTISICON is the place to gain insights, connect with other like-minded individuals and to become inspired to maximize the potential of an organization’s workforce. The event takes place on Friday, Jan. 11, 2019 at The JW Marriott Desert Ridge.

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Candice Frazer
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