Listrak Publishes Whitepaper on Critical 90 Days Post Purchase for Email Marketers
Lititz, PA (PRWEB) July 17, 2013 -- Listrak, an innovator of eCommerce marketing solutions, recently released a whitepaper, “The Next 90 Days: A Critical Timeframe for Turning First-time Buyers into Loyal Customers,” for eCommerce email marketers. Listrak found in a study of hundreds of Internet Retailers that only 15% of customers purchased more than once, and the newly-released whitepaper offers recommendations for and examples of post purchase emails intended to keep first-time buyers engaged and purchasing.
The whitepaper is conveniently formatted as a timeline, outlining the types of emails that should be sent in order to maximize engagement and conversions from week one through month three after a customer has made a purchase. The timeline explores best practices for post purchase emails such as order confirmation, shipping confirmation, thank you, review request, recommended products, loyalty and winback.
Following the recent Listrak webinar, “Early planning is key to online holiday success,” the whitepaper also explores post purchase email campaigns designed specifically for new holiday shoppers. According to the report, it is especially important to keep gift purchasers engaged, because they may likely be less inclined to make subsequent purchases.
Listrak CEO Ross Kramer comments, “Post purchase campaigns are extremely successful for online retailers if they are designed to add value, build loyalty and keep customers - and most importantly, first-time customers - active and purchasing. We know from experience with hundreds of online retailers how crucial it is to turn the one-time buyer into a two-time buyer, and conversion data clearly shows that post purchase campaigns are highly effective at doing this.”
He adds, “The summer months are when online retailers should be working diligently to plan their strategies for the many promotional periods from back-to-school until New Year’s Day, but planning what to do after the promotion periods pass is equally important to ensure that buyers keep purchasing year-round.”
The whitepaper also includes recommendations on using discounts while keeping margins in mind and includes a link to a Post Purchase Look Book that features additional samples of emails.
Listrak’s “The Next 90 Days: A Critical Timeframe for Turning First-time Buyers into Loyal Customers,” may be downloaded at http://www.Listrak.com.
About Listrak
Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company’s solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms, as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers, including Deb Shops, Waterford, Ten Thousand Villages, Swell, Vintage Tub and La-Z-boy. For more information, visit http://www.listrak.com.
Donna Fulmer, Listrak, http://www.listrak.com, +1 (717) 625-6970, [email protected]
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