Local Business Continues to Generate Highest ROI for Clients
Bradenton, FL (PRWEB) April 30, 2014 -- Automotive Dealers nationwide who are currently enrolled in Cactus Sky’s Pot of Gold Program are continuing to see record growth in sales and service revenue due to mobile-responsive emails. Studies are showing that 69% of people are viewing their emails on a mobile device daily. That number is expected to increase to 80% or more by next year. When on the go, consumers don’t want to have to pinch and zoom to view advertising messages. They want to read what the business is offering for them and inquire further or move on.
“We have found that by changing the emails to a mobile-responsive design, prospect engagement has grown exponentially,” said Peter “webdoc” Martin, President of Cactus Sky Digital. “In a world where people are constantly going from one activity to the next, it is imperative for businesses to have emails that render well no matter what device it’s being viewed on.”
This is especially important when trying to sell to the Millennials, who more than half use their mobile device to shop for a new vehicle. 69% of them stated that a poor mobile experience has a negative impact on their impression of the brand. Since first impressions are so vital, it is important for automotive dealerships to have an effective mobile strategy.
Engagement rates and website traffic is up, with more recipients clicking on links within the emails to go directly to the dealership’s site. Cactus Sky goes a step further to increase engagement by including coupons within the emails as well. This helps to build the relationship between the dealership and the prospect so they begin to trust them for a lifetime of services.
Most dealerships are already sending out emails through their CRM. But they are not aware that these systems are not capable of producing mobile-responsive design straight out of the box. So instead of reaching their prospects, they end up pushing them away.
“Think about what you do when ever you receive an email and you can’t read it on your smartphone,” Martin continues. “You delete it almost immediately. The more this happens, the more annoyed you become, and the more likely your ISP is going to flag this email as spam because the sender’s message never gets read.”
To find out more about the Pot of Gold Program and the importance of mobile-responsive emails, visit http://potofgoldprogram.com/.
About Cactus Sky Digital
Leveraging the opportunities on your horizon to improve your bottom line today.
Cactus Sky Digital is the auto industry’s premier full-service digital marketing agency. For over 12 years we have been the industry leader in marketing innovations with our expertise in email marketing, database development and relationship building. Cactus Sky utilizes behavioral targeting, mobile-enabled campaigns, social media marketing and database development and management to generate increased customer engagement and conversion. Our tool-kit of leading-edge techniques and technologies make us the leader in digital marketing and PR with results that speak for themselves: customer engagement, conversion and sales.
About Peter “webdoc” Martin
Peter “webdoc” Martin is renowned for creating innovative and cutting-edge programs, systems, and tools to facilitate the Auto Dealer’s success in today’s market. Peter is the Co-Founder of ADT (Automotive Digital Training) a comprehensive web based video on demand training and testing platform for the Auto Industry.
Martin is currently the President of Cactus Sky Communications -- a company that helps businesses acquire, manage and retain customers online. He has leveraged over 27 years of sales and marketing experience to become a business leader, speaker, writer and trainer with a focus in email and online marketing. Cactus Sky is recognized as one of the premier digital marketing companies in the country. Their ability to deliver email through SPAM filters as well as track the recipients' actions (clicks) provides their clients with an unprecedented marketing advantage. Popular products include Pot of Gold, eReputationBuilder, and Automotive Digital Training.
About Pot of Gold
The Pot of Gold program is a completely automated email follow-up program developed by Cactus Sky to increase dealership closing ratios and generate more dealership traffic. This proprietary program targets unsold internet leads in a dealership’s CRM and utilizes adaptive sequence messaging, a technique derived from behavioral targeting, to engage prospects and lead them down the path that ultimately culminates in sales.
Peter Martin, Cactus Sky Digital, http://www.cactusskydigital.com, +1 941-756-1932, [email protected]
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