Long Island SEO Agency, fishbat, Shares 8 Tips for Creating Business-Driving Internet Content
PATCHOGUE, N.Y., Oct. 18, 2017 /PRNewswire-iReach/ -- fishbat, a leading Long Island SEO agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares eight tips for creating business-driving internet content.
Content marketing is an essential component of modern marketing. In today's digital landscape, content drives customer acquisition, brand awareness, brand loyalty, traffic, and business metrics such as conversion. However, for content marketing to be effective, there are many parameters to adhere to. Haphazardly publishing content will not just fail to drive results, it will waste valuable time and resources.
1. Leverage analysis Whether platform provided, third-party or both, analytics should be leveraged to provide insight into things such as trending industry keywords and hashtags, target audience demographics and online behavior analysis, individual platform performance and more. This insight helps brands market to the right audience, at the right time and place, with the right content to drive results.
2. Speak to your various target audiences through segmentation Brands can reach various target audiences through content segmentation to deliver relevant content to the audience based on their preferences, historical online behaviors, and profile information, to drive qualified traffic to the business and improve conversion.
3. Optimize it Ensure that content has a title, description, and URL for easy online sharing. Include goal-oriented and trending keywords to impact SEO, and include links that lead back to your website or landing page.
4. The Wow factors Content should always include compelling headlines to grab attention. Include powerful statements, conclusions, and major points at the top of fold to encourage user read-through, add visuals to attract readers and maintain interest, and be sure that content is not too lengthy, but rather to-the-point, and impactful.
5. Make content actionable Include CTAs, links to additional content, websites, landing pages, and social sharing buttons to encourage user engagement.
6. Consistency Content should be disseminated at consistent intervals but not overdone. Daily or weekly posting will attract followers and encourage sharing. Avoid content saturation, however. No one wants their feed inundated by the same brand day in and out. Brand voice should also be consistent to develop a brand personality. By writing in a consistent brand voice that shows off the businesses personality, content will attract loyalty from its target audience.
7. Utilize a CMS Utilizing a content management system will help marketers to organize content, write and edit content efficiently, research trending keywords, access analytics, auto-schedule posts across a multitude of platforms, and more. CMSs serve as a one-stop digital content management system to help save time and energy while producing and disseminating quality content through the appropriate platforms with consistency.
8. Provide value Nobody wants to waste their time. Be sure to provide value to the user with informative industry-related news and tips, relevant links, and unique and authoritative perspectives.
ABOUT FISHBAT
fishbat Long Island SEO company, takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
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SOURCE fishbat
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