Lounge Lizard Web Design New York Discusses Design Tips for B2B Lead Generation Forms
NEW YORK, Oct. 31, 2017 /PRNewswire-iReach/ -- Lounge Lizard New York web design is globally recognized as a top web design company, - within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
Among the greatest needs as well as challenges for B2B brands is building sustainable growth through lead generation. Issues such as non-targeted marketing efforts, failure to differentiate the brand through value propositions, and other misses can be a major hindrance to customer acquisition. Indeed, lead generation can be a struggle for B2B businesses for many reasons, but form design shouldn't be one of them. Lounge Lizard Web Design New York discusses design tips for B2B lead generation forms.
- Think mobile first
Remember that a great number of users will be filling out forms via their mobile device. This means paying attention to mobile responsiveness, utilizing long-form scrolling for forms, implementing auto-fill options, and ensuring easy finger navigation with appropriate spacing.
- Establish trust
When asking people to divulge personal information, it's important to reassure them that the brand is trustworthy, or conversion potential can be compromised. Keep trust badges such as testimonials, awards, certifications, and security seals visible near forms and form CTAs to establish the brand's credibility and increase the probability of lead forms being filled out.
- Simplicity is key
Few things scare away potential leads like lengthy and confusing forms. Keep forms simple and limited to pertinent information only. Minimize the number of fields to be filled when able, such as offering one field for the full name instead of three fields for first, middle, and last name. Minimize visual clutter and confusion by utilizing single column forms.
- Lead the way
Provide visual cues to users to help them complete forms correctly. Highlight or include an asterisk in required fields. Alert users that they missed a line at the moment with user-friendly and descriptive client-side error messages versus alerting them when they try to submit. When more lengthy forms are necessary, provide a progress bar for users so that they know where they are in the process or provide friendly messages such as "almost there" to encourage form completion.
- Be clear and proactive about form requirements
Indicate the proper formatting to users at the start of the form filling process to minimize user frustration. Include bold directives to catch the user's attention before they begin. This can be particularly helpful to those filling forms on mobile devices as they often are.
- Save form data
Ensure forms are equipped to save form data periodically so that users who navigate away are not required to start from the beginning. When users must go back to re-fill information when an error occurs, when a line is missed, or when they must leave a page to go elsewhere on the website, they often abandon the task, minimizing lead generation potential.
Lounge Lizard Web Design New York is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, [email protected]
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SOURCE Lounge Lizard
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