Cincinnati, OH (PRWEB) April 30, 2014 -- The idea of “Real Relationships” speaks to the heart of building real relationships in a Big Data world.
In this webinar, attendees will learn how to distill smart, customer-centric data to deliver a customer experience that not only rewards customers, but also delights and transforms them into brand ambassadors.
- Learn how much data is really out there
- Understand the “four futures of marketing”
- Capture what are the elements of real relationships
- Learn how powerful customer-centric data can really be
Rick Ferguson, Vice President, Knowledge Development, will be the featured webinar speaker. Ferguson is responsible for the development and dissemination of loyalty-marketing thought leadership, research and best practices for a global audience of loyalty marketers.
“Marketers today have so much data at their fingertips, but often don’t know how to best leverage it for maximum results,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association. “In this compelling webinar, Aimia will show marketers how to develop and retain real customer relationships through the use of customer-centric data in a way that ultimately leads to brand advocacy.”
Marketers are invited to join Loyalty360 and Aimia on May 22, 2014 at 1 p.m. EST to learn more about building and maintaining real relationships with consumers. For more information, please visit: http://loyalty360.org/conferences/event/real-relationships
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
Aimia Inc. is a global leader in loyalty management. Employing more than 4,300 people in over 20 countries worldwide, Aimia offers clients, partners, and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces. Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program.
Erin Raese, Loyalty360, http://loyaltyexpo.com/, +1 (513) 800-0360 Ext: 130, [email protected]