Cincinnati, OH (PRWEB) April 22, 2014 -- Perception is reality in today’s socially-enabled, hyper-connected culture where consumers can and do say anything and everything online about their brand experiences. Those consumer-to-consumer interactions represent an unprecedented opportunity for tapping into “social intelligence,” a vast and largely under-utilized category of “big data” now available to marketers.
Critical to leveraging this social data is not only knowing what consumers are saying about brand loyalty, but also better understanding the reasons why and the emotions driving them. It requires moving from simple social media “monitoring” to a discipline of deep analysis of social data to uncover actionable insights.
On May 8, 2014 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “The 2014 Loyalty Social Survey: Connecting Emotion and Sentiment to Brand Loyalty Analysis,” which will be presented by Maritz Motivation Solutions.
At the 2014 Loyalty Expo hosted by Loyalty360, Maritz presented the findings of a landmark new “social intelligence” study of the U.S. loyalty landscape, providing intriguing and revealing loyalty insights from the world’s largest focus group–the American consumer. This first-of-its-kind study for the loyalty industry analyzes consumer conversations across the digital social grid (Facebook, Twitter, blogs, forums, and social news outlets) to ask:
• What are the major topics about loyalty that consumers are engaging in on social grid?
• What are consumers telling each other is top of mind for them when considering brand loyalty?
• What do these conversations reveal about the major areas of opportunity and risk for brand loyalty initiatives?
• What role do the new measures of “emotion” and “sentiment” play in analyzing what drives customer loyalty?
The featured webinar speakers will be Barry Kirk, VP of Loyalty Strategy, Maritz Motivation Solutions, and Yazir Phelps, Director of Client Services, evolve24.
“Marketers are always seeking actionable customer insights they can use to make smarter and well informed decisions,” shared Erin Raese, President of Loyalty360 – The Loyalty Marketer’s Association. “This webinar will take a deep dive into the world of customer social intelligence that will give attendees remarkable new insights to connect sentiment and emotion to brand loyalty.”
Marketers are invited to join Loyalty360 and Maritz Motivation Solutions on May 8, 2014 at 1 p.m. EDT to learn valuable insights and tactics to help optimize brand loyalty program results. For more information, please visit: http://loyalty360.org/conferences/event/the-2014-loyalty-social-survey-connecting-emotion-and-sentiment-to-brand-lo#sthash.Xeb6yVYH.dpuf
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.
About Maritz Motivation Solutions
The World Has Changed, and We’ve Changed With It.
Maritz Motivation Solutions believes that understanding people is at the heart of success in today’s world. This people-centric approach is nothing new for us, but the way in which we’re approaching it today is.
Through our partnership with The Maritz Institute, we continuously improve our understanding of people and the multiple ways we are motivated. Our solutions are infused with the latest human science research to create better business and better lives.
We empower our clients to succeed by designing solutions that are more engaging, motivating and inspiring for the people they depend on around the world.
We’ve changed to more meaningfully connect with the people in your programs by helping them achieve their goals – and yours – through innovative solutions in:
Last year we touched the lives of over 100 million people. Let us help improve your bottom line by making your people’s lives better. Our solutions are infused with the latest human science research to create better business and better lives.
Erin Raese, Loyalty360, http://loyaltyexpo.com/, +1 (513) 800-0360 Ext: 130, [email protected]