MARIGOLDSTYLE DEBUTS ECOMMERCE SITE TO SHOP FOR CLASSIC YET MODERN HANDMADE HOME DÉCOR, LINENS, SCARVES AND ACCESSORIES FROM INDIA
NEW YORK, Oct. 5, 2017 /PRNewswire-iReach/ -- MarigoldStyle, the New York City-based company bringing stylish yet timeless handcrafted Indian textiles to American households is excited to announce the launch of its new e-commerce website, MarigoldStyle.com. The site launched on September 6th, 2017 and showcases a wide variety of Indian textiles for the home and wardrobe, ranging from elaborate and well-loved traditional styles to simpler, contemporary manifestations of classic techniques. The brand's artisan-made, all-natural home décor, linens, scarves and accessories, formerly available only by appointment and at a few sale events in New York City, will now be available to consumers across the United States.
MarigoldStyle demystifies classic Indian textiles, making the enduring beauty of age-old crafts, elegant motifs and vibrant color palettes accessible to any modern décor and fashion enthusiast. With the site redesign comes an expanded range of offerings in Indian bedding, table linens, curtains, pillow covers, scarves and makeup bags: the widened selection ensures that these handmade home linens and fashion accessories coordinate with a variety of aesthetics and complement American tastes. Discerning home decorators can choose from time-honored styles, including pattern-rich wood block printed linens and kantha-style hand-stitched patchwork quilts, or opt for a more modern look by embracing the understated aesthetic of hand-woven and embroidered silk pillow covers. Even minimalists will find pieces to fit their tastes, with tonal white appliqué pillow covers and curtains lending a crisp, airy feel to any space. Customers will be able to select from a variety of coordinating patterns, colors and hand-touched finishes to create a customized look that fulfills their vision for effortless-yet-elegant home living— whether they're looking to add a pop of color to every day or create a memorable impression for a special occasion. Fashion lovers will enjoy discovering intricately woven scarves in a variety of nuanced hues, certain to add a rich touch to everyday dressing and cocktail attire alike.
With the new site, MarigoldStyle continues their tradition of supporting artisans throughout India. The brand partners with a variety of large and small businesses, nonprofit organizations and individual designers who work directly with communities of local craftspeople to create its exclusive collection. By offering a larger market for these crafts, MarigoldStyle hopes to help preserve the authentic techniques that have been passed down from generation to generation — whether it be hand weaving and wood block printing, or the lesser-known hand-knotted Bandhani tie-dye techniques and intricate Parsi embroidery skills. Each region's signature style varies in the practice of various crafts, and many designs are influenced by the global cross-pollination of cultures that are intertwined in India's history. While common symbols drawn from the surrounding landscape of India such as flowers, fruits, birds and geometric patterns inspired by architecture appear frequently, centuries of international influence have shaped new traditions and brought a global flavor to even the simplest of styles. Ultimately, the true beauty of each piece comes from the hands that crafted it, which no machine can replicate. MarigoldStyle aims to help sustain the careers of these skilled craftspeople, while also introducing a wider audience to the country's rich cultural heritage.
MarigoldStyle welcomes established decor shoppers and curious new customers alike to discover how these beautiful Indian linens and scarves can become a beloved part of their home and wardrobe. Each item represents an age-old craft and a community of artisans who will benefit from every purchase—intimately connecting customers with the preservation of historic crafts, and making each piece even more special in its daily use. MarigoldStyle looks forward to this next chapter of sharing the eclectic, globally-influenced identity of Indian textiles with clients throughout the United States.
Discover more at MarigoldStyle.com. Stay up-to-date on the latest arrivals and more by following us on Facebook, Instagram, and Pinterest.
About MarigoldStyle:
Since 2009, MarigoldStyle has been committed to bringing fine, authentic Indian textiles to consumers across the United States. Making use of time-honored techniques including hand weaving, wood block printing, applique, embroidery and more, our home linens, scarves and accessories connect customers to a rich and enduring heritage. Complementing both classic and contemporary styles, these timeless pieces elevate the everyday and lend a unique charm to the home and wardrobe. Named after India's treasured marigold flower, MarigoldStyle supports artisans across India while preserving age-old crafts. We work with nonprofits and businesses that sustain grassroots communities of craftspeople. With each purchase of our handcrafted textiles online, you help to empower those who made them.
Media Contact: John Lincoln, Ignite Visibility, 6197521955, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE MarigoldStyle
iReach LastName, iReachCompany, 111-222-3333, [email protected]
Share this article