Marketing a Master Planned Community: The Falls at Imperial Oaks
Houston, TX (PRWEB) July 30, 2015 -- In the advertising world it’s not about what you do, but how you do it. A premier master planned community in North Houston came to On-Target! Marketing and Advertising with an objective to build brand awareness, escalate home buyer traffic and increase sales.
The family friendly community with a variety of amenities including a lake club, resort style swimming pools, a fitness center, nature trails and a massive dog park needed a plan to put a face to the name and make a connection between property and community.
The On-Target! team recognized something more than incentives; they saw the opportunity to tell a story from a unique perspective.
“What makes a creative campaign the most effective is to isolate the essence of the emotions that drive the target’s behavior,” explains Scott Steiner, CEO of On-Target! “The appeal can take on many forms and styles, as long as the tactics are in line with how they feel and think. The executions serve as provocative tools to tell the story of why changing their behavior and buying from you feels right.”
The creative team developed a campaign that would increase realtor traffic by 122 percent in the community by telling the story of the residents’ pampered pals from the Happy Tails dog park.
“We wanted to create a concept that people could relate to and engage an audience across multiple channels,” says Daniela Barcelo, Creative Director at On-Target! Marketing.
Read more: http://www.ontargetagency.com
Scott Steiner, On Target Agency, +1 (281) 444-4777, [email protected]
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