Marketing Compliance Visionary and Adtech Veteran Join PerformLine
Morristown, NJ (PRWEB) August 27, 2014 -- PerformLine, provider of the leading cloud-based marketing compliance platform for mitigating risk and ensuring brand safety, announced today that two industry veterans have joined their team.
Compliance innovator and entrepreneur, Brandon Phillips joined the company as Vice President of Sales. Brandon is universally regarded as an authority in the compliance field. As the founder and CEO of LashBack, the global experts on email compliance and resolution, Brandon pioneered the notion of transparency with the idea that marketers should gain greater visibility, accountability and control in the email ecosystem. LashBack technology is currently used by the largest ISPs in the world, including Yahoo, and protects 1.2 billion inboxes worldwide.
“I’ve always admired PerformLine’s innovation and the platform they’ve developed to help marketers realize compliance across multiple channels,” said Brandon Phillips. “I’m excited to get back to my compliance roots to work with leading marketers, helping them see the value of the PerformMatch platform that mitigates risk through a proactive approach to marketing compliance.”
Brandon’s extensive compliance background has made him a sought-after expert by many enforcement agencies in the US and European Union. In the US, Brandon played a pivotal role in advising the FTC on the Can-Spam Act in 2003. In the EU, he helped contribute to guidelines for ENISA (European Union Agency for Network and Information Security) and The London Action Plan, which enforces laws concerning spam. Brandon is an accomplished speaker, having advised government agencies in France, England, Greece and Germany on the regulations of commercial email compliance and the “Do Not Email” registry. Brandon’s expertise helped him drive the adaption of LashBack’s technology to meet the unique needs of the European Union states.
“We are thrilled to have a compliance pioneer like Brandon join the team,” stated Alex Baydin, CEO of PerformLine. “Given his deep international experience in compliance and advertising technology, we couldn’t have asked for anyone more qualified to help our partners mitigate risk, so they can focus on innovation for their business.”
PerformLine also welcomed Audrey Nagle as Client Success Manager. Audrey brings a wealth of experience in the ad technology space as a veteran of companies such as Google, Taboola, Marchex. At Google, as a publisher development executive, she helped maintain the utmost levels of market credibility for her clientele. Her past experience in the implementation of successful client solutions will be key as she assists some of the largest brands in education, mortgage, credit card and debt services to leverage the proprietary tools of the PerformMatch platform and ensuring that any direct advertising, affiliate advertising and contact center activity done on their behalf is compliant.
PerformLine continues its commitment to solving compliance challenges with technology, tools and solutions that continue to build the best in breed product.
Their award-winning, cloud-based software program PerformMatch, automatically monitors for regulatory, brand and TCPA compliance in call centers and on the internet, while documenting the process in one platform. The PerformMatch platform has already found and reviewed over 23 billion compliance observations to-date for clients, and several of the largest brands in education, mortgage, credit card and debt services use PerformMatch to protect their brands.
Companies interested in learning more about the PerformMatch™ suite of compliance solutions should email the company at sales(at)performline(dot)com or visit http://www.performline.com.
About PerformLine
PerformLine is the industry’s leading marketing compliance company bringing SaaS automation and scale to companies looking to mitigate risk and ensure brand safety. PerformLine empowers marketers with the most comprehensive marketing oversight solution for multiple channels within a single platform — PerformMatch. The PerformMatch platform automatically monitors call centers and the web to ensure full regulatory, brand and TCPA compliance for brands, as well as provide automated agent compliance and performance monitoring in their call centers. PerformLine saves clients money by automating compliance activities across channels and departments, creating significant cost-savings. For more information about PerformLine, Inc. and the PerformMatch compliance platform, visit performline.com, email sales(at)performline(dot)com or follow us on twitter @PerformLine.
Claire Milazzo, PerformLine, Inc., http://www.performline.com, +1 (973) 590-2305, [email protected]
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