MB Financial Bank Launches Advertising Campaign
Chicago, IL (PRWEB) April 26, 2014 -- MB Financial Bank is launching a new integrated advertising campaign celebrating the reasons why business owners work.
The campaign - titled “We Know Why You Work” - reflects MB’s experience in working with thousands of business owners who note that money is not their key motivator. The new ad campaign, created by Chicago-based Agency MSI, expands on the MB “Means Business” theme by showcasing a new, distinctive perspective on the business owner’s innermost motives and driving factors. From highlighting how business owners value employees as though they are family to the sense of accomplishment businesses have when building something that adds value, the campaign features a variety of reasons “why they work” via broadcast, print and digital elements.
“We wanted this ad campaign to demonstrate that through our deep client relationships, we understand that building a business is about the joy and pride of creating something.” says Rob Gilland, Chief Marketing Officer at MB. “At the same time, we wanted this ad campaign to highlight our ever-increasing leadership position in business banking in the Chicago area.”
“In developing this campaign with the leadership team at MB we were provided with unprecedented access and true insights into MB’s business clients and we were able to better understand what truly motivates business owners,” notes Tom Hall, Executive Creative Director, at Agency MSI. “And since MB understands these motives, it follows that MB better understands the business owner’s needs and how to serve them. There is also value in celebrating the nobler aspects of those who run businesses. It’s really about why they take the risks, put in the long hours, make the sacrifices, handle the setbacks and can continue to strive for success.”
This new MB campaign launches on April 21 and will utilize both 30- and 15-second spots http://www.youtube.com/watch?v=cutPwf6ep5Q to be featured on nightly news programs and sporting events. The marketing effort also includes feature print ads placed in The Wall Street Journal’s Main News and Marketplace sections, and a targeted digital advertising effort.
MB Financial Bank is a locally-operated financial institution that has been delivering competitive personalized service for over 100 years to businesses and individuals who live and work in the Chicago metropolitan area. MB Financial Bank’s holding company, MB Financial, Inc., is traded on the NASDAQ as “MBFI.” MB Financial has approximately $10 billion in assets. Information about MB can be found at http://www.mbfinancial.com.
Founded in 1961, Agency MSI has a wide roster of service industry and manufacturing clients for which it supplies integrated services, including branding, advertising, sales promotion, marketing research, public relations, social marketing, interactive and e-commerce strategies. The agency also has a packaging and merchandising unit that serves manufacturers as well as some of the nation’s largest retailers, including five out of the top 15. More information on Agency MSI can be found at http://www.agencymsi.com.
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Karen Perlman, MB Financial Bank, http://www.mbfinancial.com, +1 (847) 653-1788, [email protected]
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