Boston, MA (PRWEB) July 31, 2013 -- mBLAST, the leading provider of web presence analytics, today announced that Steve Casey has joined the company as VP of Marketing. Casey has more than 20 years’ experience leading marketing programs for technology companies ranging from startups to industry leaders, including Oco (acquired by Deloitte), expressor (acquired by QlikTech), Sybase and TomTom. In his new role at mBLAST, Casey is responsible for branding, positioning, analyst relations, communications and inside sales. Prior to joining mBLAST, Casey led marketing for Deloitte Managed Analytics, the firm’s first SaaS business analytics offering.
“Having invested the resources to successfully complete our next-generation social media analytics solution earlier this year, one of the next major goals for mBLAST in 2013 was to add senior marketing talent to our leadership team,” said Mark Hatch, mBLAST’s CEO. “We’re pleased Steve Casey has joined mBLAST and I look forward to working with him to position our company at the forefront of the market for web presence analytics and to build demand for our offerings. Under his leadership, mBLAST has already established productive relationships in the analyst community, sharpened our messaging and rolled out dynamic new branding.”
“I am thrilled to join mBLAST at such an important time in the company’s development,” added Casey. “Feedback from customers, partners and analysts has proven that we can offer end users, OEMs and consulting firms unique capabilities for social intelligence and for influencer identification and engagement. Now, it’s marketing’s job to ensure that more organizations learn how mBLAST can help them focus on the conversations and the people that matter most to their businesses. I’m looking forward to the challenge.”
mBLAST web presence analytics help OEMs, consulting firms and enterprises discover, analyze and engage with the voices that matter most to them. Our mPACT solutions use patented mPACT dISTIL™ algorithms to filter out the noise of social chatter to deliver results focused on the signal of meaningful conversations, in near real time. mPACT solutions are optimized to solve the business problems faced by customer service and HR organizations. mBLAST is a global company headquartered in Cambridge, MA, with sales and development teams around the world. For more information, visit http://www.mblast.com or contact us at info(at)mblast(dot)com.
Pat Hurley, mBLAST, http://www.mblast.com, 858.217.5412, [email protected]