Meditek Introduces New Branding and Value Proposition
Winnipeg, Manitoba (PRWEB) March 31, 2014 -- Meditek is excited to introduce a new value proposition and tagline: ‘Here for L.I.F.E.’ summarizes the key foundational principles that the employees of Meditek are passionate about.
“For us, it’s about clearly stating our Unique Value Proposition, and what clients can expect from us. It serves to guide the actions of our team and create a culture that supports our promise” says Barret Davies, Marketing Coordinator at Meditek. “We interviewed suppliers, clients and partners, and held staff focus groups, which all aligned to bring our new promise to life.”
The Meditek team is more focused on the current direction than ever before. While the core values and beliefs that made Meditek what it is remain intact, a new approach is not only welcomed but also warranted. The new tagline ‘Here for L.I.F.E.’ signifies:
1. Meditek is here to enhance the lives of those who depend on our products.
2. Meditek believes in building relationships for life.
3. Meditek’s core business principles will always be to display Leadership, Innovation, Focus and Excellence in every aspect of the business.
Leadership: Being at the forefront of medical technology by sourcing out the latest advancements in medical equipment, Meditek is proactively fulfilling a dedication to being a leader in the Canadian healthcare market. Meditek carefully selects products based on their ability to enhance functional efficiency and patient care. Always looking for an edge, Meditek also envisions how the selection of product offerings can be further leveraged to maximize the value for our clients.
Innovation: The combination of leadership and innovation go hand in hand for Meditek. By utilizing innovation and a think-outside-the-box approach to formulate customized solutions, clients can expect solutions that are never pre-packaged. Meditek’s solutions are catered to the unique needs of each and every client and the superior function that our products provide.
Focus: Meditek knows best what Meditek is all about. We know what we are and what we are not. We know where we came from and where we want to go. This knowledge allows us to focus on each facet of the business model with confidence and to the fullest extent.
Excellence: Being a leader in the Canadian healthcare industry, sourcing the most innovative products and services, and making the client the focal point, combine to define the last part of the Meditek philosophy – Excellence.
“Because of the strong family history invested in the success of Meditek, we care. Because we take pride in improving the Canadian healthcare industry and doing our part in making Canada’s dedicated health professionals’ jobs easier, we care. Because our reputation is reflected on us personally, we care,” further explains Brad Samuels, Marketing Manager at Meditek. “The better we can serve our clients, the better service they can provide to their patients. We are more than happy to go the extra mile, as we truly support the work that they do. After all, their patients are our friends, our family and our fellow Canadians.”
For additional information on the subject of this news release, contact Barret Davies or visit http://www.mediteksurgical.com.
About Meditek
Meditek, centrally located in Winnipeg, MB, entered the Canadian medical industry in 1981, providing nationwide service support in the medical industry and capital healthcare equipment such as operating room tables, operating room lights and space management equipment carrier booms.
Barret Davies
Marketing Coordinator
(204) 786-8611
http://www.mediteksurgical.com
Brad Samuels, Meditek, http://www.mediteksurgical.com, +1 (204) 786-8611 Ext: 104, [email protected]
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