MEM-CE & The Asylum Partner to Take Down the Evil Empire
New York, NY (PRWEB) July 30, 2015 -- Attention tech lovers and zombie fans: MEM-CE, the exclusive licensee of the Memorex brand for Consumer Electronics, and The Asylum, one of the world's leading brand-oriented motion picture and television studios, today announced a partnership and product integration in the critically acclaimed action-horror series Z Nation, which returns to Syfy in September.
Z Nation follows a band of survivors three years after the zombie apocalypse as they transport the only known survivor of the zombie virus from New York to California.
Through the partnership, Z Nation fans will see Memorex product appearances throughout episodes in season 2 of the series. The products receiving a cameo appearance in the program will be identified on retail packaging “as seen on Z Nation.” Products carrying the Z Nation Logo will begin appearing on packages this fall in time for the holiday gift-giving season.
“Our partnership with The Asylum is a natural collaboration, they produce entertainment and we deliver it. “ Said Manuel Madriz, General Manager of MEM-CE, the exclusive licensee of the Memorex brand for the US, Canada and Mexico.
The partnership was created in conjunction with MEM-CE’s “Professor” campaign, an episodic series of 30-second interruptive announcements on PANDORA Internet Radio, ostensibly transmitted through time from the year 2071. Each episode urges millennials to bring down The Evil Empire of unnamed high-priced CE brands with the battle cry, “Save the World! Memorex Lives!” The campaign also urges millennials to “Join the Resistance” by only buying fairly priced Memorex products that deliver the same level of entertainment for less than what the premium brands are demanding.
Stay tuned for this fall’s most innovative UGC contest. MEM-CE, together with The Asylum and New York based creative agency MagicBullet Media, are launching a contest designed to connect tech lovers, creatives and zombie lovers with the head of The Resistance. MagicBullet Media has years of experience in launching highly successful UGC contests, such as the Doritos Crash the Super Bowl, Lay’s Do Us a Flavor, and Bath & Body Works’ myPocketBac label design contest.
The overarching strategy is to raise brand awareness among millennials who were born too late to remember Ella Fitzgerald’s glass shattering commercials that gained popularity in the 1970’s and 1980’s prompting consumers to question, “Is it live, or is it Memorex?”
“We intend to build a fan base and position ourselves as the brand that has a sense of humor, believes in delivering high-quality entertainment technologies at affordable prices and is the brand that this generation can count on for continuous fun.” Said Manuel Madriz.
For more information go to http://www.memorexlives.com
MEM-CE, LLC is an international manufacturing, brand management and marketing company founded in 2013, based in Eden Prairie, Minnesota. Operating under the trade name Memorex-CE, MEM-CE LLC was created to grow the consumer electronics marketplace for the Memorex brand under license from Imation Corp. The management team has 50+ years of combined experience developing domestic and international businesses, composed of executives with work histories at major multinational companies such as Electrolux, Best Buy and Polaroid. MEM-CE is the exclusive licensee of the Memorex brand for Consumer Electronics in the U.S., Canada and Mexico.
The Asylum is one of the world's leading brand-oriented motion picture and television studios. With a focus on high-concept, market-driven entertainment, like the SHARKNADO franchise and the popular Z NATION television series, The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation's top retailers and its network of international partners. Since its founding in 1997, The Asylum has released more than 500 films and has built a library of over 200 original productions, including top-rated movie premieres for Syfy, Lifetime, and Animal Planet networks. Last year, the Asylum launched its TV division and is now producing Season 2 of Z NATION, a critically acclaimed action-horror series on Syfy.
MagicBullet Media (http://www.magicbulletmedia.com) is a full-service digital communications and creative agency, specializing in broadcast and online content for companies such as Frito-Lay, 7-Eleven, Chase, Avocados from Mexico, and Iconix. The company was founded in 2008 and is headquartered in New York City. For more information on MagicBullet Media, please like us on Facebook (http://www.facebook.com/magicbulletmedia).
Imation is a global data storage and information security company. Its products and solutions help organizations and individuals store, manage and protect their digital content. Imation’s storage and security portfolio includes Nexsan™ high-density, archive and solid-state optimized unified hybrid storage solutions; IronKey™ mobile security solutions that address the needs of professionals for secure data transport and mobile workspaces; and consumer storage solutions, audio products and accessories sold under the Imation, Memorex™ and TDK Life on Record brands™. Imation reaches customers in more than 100 countries through a powerful global distribution network.
Christine Pulmano, MagicBullet Media, +1 (212) 722-3195, [email protected]
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