Men's waxing business up 400% on average; Drakes of London a clean cut above the rest.
London, UK (PRWEB UK) 23 April 2014 -- The issue of waxing is often a topic that divides the talk in the locker room; is it a ‘girly’ thing to do, or ok when it comes to getting rid of those unwanted areas of pure forest? It is a topic that men have been discussing for years now, as male grooming has become more widespread and accepted throughout the UK.
Drakes of London, a Fulham based male waxing and grooming specialist, would argue that it is safe to say that waxing is not just for the ladies, as can be seen by the fact that their hair removal for men services have grown rapidly in popularity in recent years. Whereas once it was seen as just a practical measure for holidays, and ‘special occasions’, Drakes of London have seen a rising trend in year round maintenance of several areas (especially in back waxing); men regularly return every 4-6 weeks, and in the last two years Drakes of London have had a 150% rise in regular waxing clientele.
This rapid rise in popularity is not solely being experienced by Drakes of London, but throughout London. Drakes of London analysed and spoke to other businesses operating in the same market, who offer men’s waxing, and recognised this rising trend is commonplace across the UK capital. Some competitors noted, through their own internal accounting systems and studies, they have seen their men’s waxing business increase between by about 400% between 1st January 2012 and 1st January 2014.
So why the sudden increase in interest in men’s waxing? Many put it down to ‘The Bradley Wiggins effect’ and the 2012 summer Olympics. In the aftermath of the Olympics there was a gradual increase in the number of men removing their leg hair in aid of sport, with cyclists and swimmers being the most likely to wax. Sports style icons such as David Beckham and Cristiano Ronaldo have also done much to break the taboo on the subject of men’s waxing, with both regularly opting to remove unwanted body hair.
When asked about the subject, Drakes head waxing stylist had this to say regarding new tendencies amongst men and waxing:
"Whereas once you’d get a quick clipper trim in the barber chair, we have seen a huge jump towards a more tailored approach to eyebrow shaping. Men are much more comfortable coming in for an eyebrow tidy. Our clientele for this treatment range from early 20’s to late 50’s. We look at the facial proportions and using wax, tweezers and scissor; create the perfect ‘man-brow’. Over the last 5 years we have had a 40% jump in eyebrow tidy appointments."
To put Drakes of London and their expert opinions to the test, visit their treatment centre in Fulham, London and experience what male grooming can do. Men’s waxing is fast on the rise in the UK; be sure to get involved in this latest trend!
Laura Turner, Drakes of London, http://www.drakesoflondon.com/, +44 2073863900, [email protected]
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