Miche Makes Its First Appearance at IBS NY
Salt Lake City, Utah (PRWEB) March 06, 2014 -- Revolutionary interchangeable handbag company, Miche, LLC. makes its first appearance as an exhibitor at the International Beauty Show in New York City this weekend. IBS New York is the longest-running professionals-only trade show in the nation, and draws 60,000+ beauty professionals annually.
Miche is an innovative accessories company that sparked a fashion revolution by giving women the ability to switch the style and color of their handbags to match their outfits in as little as 3 seconds or less. Starting with a Base Bag, women can change the exterior of a Miche Bag simply by switching the outer “Shell” that firmly attaches over the Base Bag through the use of invisible magnets—there is never a need to move contents from one bag to another! Miche features an ever-expanding product line that now includes jewelry, specialty bags and more, and will offer on-site specials to event attendees.
Miche CMO Jeff Cohen, who will be in attendance, says: “Today’s fashion statements start with those in the beauty industry. Our interchangeable handbags provide usability and convenience for professionals, enabling them to carry their tools in style. Not only that, these professionals can also show their clientele how they can change their own fashion look at the speed of life. Clients get a new style for their hair and nails along with a new look for their handbag anytime they want—it’s the whole fashion package.”
The International Beauty Show takes place at the Javits Convention Center in New York City March 9–11.
Miche accessories are available through thousands of Representatives across the country and around the world and is marketed in a Home Party setting and online. Miche empowers Independent Miche Representatives, primarily women, to run their own businesses and find success on their own terms—part-time or full-time—by selling a unique product they can really believe in. The company was founded in Salt Lake City in 2007. http://www.Miche.com
Media Contact:
Carolyn Engerman | Marketing Communications Coordinator
10808 S. River Front Parkway| Suite 150| South Jordan, UT. 84095
O: 801.285.8639
E: cengerman(at)miche(dot)com
Carolyn Engerman, Miche, http://www.miche.com, +1 801.285.8639, [email protected]
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