Bethlehem, Pa (PRWEB) May 22, 2014 -- This June, the nation’s leading nostalgia company is producing a soccer apparel line that celebrates the rich history of America’s first pro soccer dynasty: the Bethlehem Steel Football Club.
In partnership with ArtsQuest, Mitchell & Ness, the company known worldwide for premium authentic and lifestyle sports apparel and headwear, will unveil a new and limited-edition Bethlehem Steel F.C. soccer product line at Lehigh Valley’s 2014 FIFA World Cup™ SoccerFest and Viewing Party, held at SteelStacks, the arts and entertainment district located on the site of Bethlehem’s former Bethlehem Steel plant, on June 12-16 and 19-22.
Mitchell & Ness will display its 12-piece Bethlehem Steel F.C. line at their festival store during the FIFA World Cup™ SoccerFest and Viewing Party. The products, including snapback hats, crew neck sweat shirts, tank tops, tee shirts and scarves, will retail for $20 to $50. Product preview images will be available in early June.
"Mitchell & Ness continues to drive athletic apparel trends throughout the world and we couldn’t be any more thrilled to partner with them,” said Curt Mosel, Vice President of Marketing and Public Relations at ArtsQuest. “The Bethlehem Steel Football Club was soccer’s preeminent force in its time, truly the New York Yankees of soccer in America in the early 1900s. It’s exciting to see that story told through this beautiful product line that celebrates the history of both the team and the great city of Bethlehem. This official line of Mitchell & Ness soccer apparel will surely add to the World Cup festivities here in Bethlehem, creating an atmosphere for thousands to come together for a celebration of the world’s game in a very unique setting."
Lehigh Valley’s FIFA World Cup™ SoccerFest and Viewing Party, one of a select few outdoor viewing events in the nation officially approved by FIFA, features 26 World Cup Brazil™ games, including USA vs. Ghana June 16 and USA vs. Portugal June 22, shown on a 17-foot high by 27-foot wide outdoor LED screen on SteelStacks’ Air Products Town Square. Both weekends are also packed with soccer programs, clinics, hands-on activities and special events appealing to soccer fans, players, coaches and families.
During this celebration, audiences will have the opportunity to discover the rich history of the Bethlehem Steel F.C., captured flawlessly by the new Mitchell & Ness soccer line. From 1913-30, the powerhouse Bethlehem Steel Football Club would twice go on 41-game winning streaks while also becoming a five-time winner of the National Cup, now the U.S. Open Cup, the longest running soccer competition in the nation. The original team jerseys, Bethlehem Steel plant and other iconic city images all served as inspiration for the Mitchell & Ness Bethlehem Steel F.C. product line.
Daniel Paul Morrison, considered the foremost authority on the team, will hold public presentations at the FIFA World Cup™ SoccerFest and Viewing Party on June 14-15, showcasing a number of vintage images and team photos, as well as soccer memorabilia from Bethlehem Steel F.C. and other teams of the time. Fans will have an opportunity to learn about this iconic soccer team and pick up official Bethlehem Steel F.C. merchandise at the Mitchell & Ness festival store.
About Mitchell & Ness Nostalgia Co.
Founded as a golf and tennis company in 1904, Mitchell & Ness Sporting Goods provided on-field uniforms to the Philadelphia Eagles, Athletics, and Phillies as early as 1933. The Mitchell & Ness Nostalgia Company was created in the 1980's based on the idea to resurrect authentic jerseys significant to sports history. As the pioneer in this field, Mitchell & Ness is known worldwide for its authentic classic jerseys. The company holds licenses from the MLB, NBA, NFL, NHL and NCAA to produce premium apparel and headwear. Headquartered in Philadelphia, PA, Mitchell & Ness has been "Defining Authentic" for over 100 years. For more information on Mitchell & Ness, visit http://www.mitchellandness.com.
To shop other styles and the full Mitchell & Ness collection, shop online at http://www.mitchellandness.com, visit the flagship at 1201 Chestnut Street in Philadelphia or find the closest authorized retailer at http://mitchellandness.com/retailer.aspx.
David Saba, Spark, http://www.sparkcreatives.com, +1 (484) 821-0920 Ext: 705, [email protected]