Moasis Global Appoints Former Google Executive, Eric Nielsen, as CMO
SAN FRANCISCO, CALIF. (PRWEB) December 23, 2014 -- December 22, 2014 - Moasis Global, the location technology platform company announced that it has expanded its executive management team, hiring Eric Nielsen as CMO. Nielsen is a former Google executive who held regional and global roles with Google’s search and display advertising and monetization solutions businesses. In the newly created role, Nielsen will be responsible for leading Moasis’ global marketing strategy as the company seeks to capitalize on the growing worldwide demand for location-specific mobile marketing solutions.
Today, according to Comscore, close to 75 percent of US consumers are carrying a smartphone. Consumers use of smart phones now represents 23% of their overall media consumption (excluding voice calls), according to the latest eMarketer survey. That is more than triple the share of time spent on mobile devices in 2011 (7.1 percent). Advertising dollars are quickly following, and the expectation is that location relevance is going to be the essential ingredient for marketers. Industry analyst group BIA/Kelsey predicts 52 percent of a mobile ads market is expected to be location-based by 2018.
Moasis is uniquely positioned to be the market leader based on how it has built it’s location-centric programmatic platform to meet any advertiser objective. According to Nielsen, “Advertisers have brand-oriented objectives, and ROI-oriented objectives to drive foot traffic and sales. Moasis uniquely positioned to enable an advertiser to deliver on those objectives simultaneously, based on knowledge of who the customer is, where they are and where they are likely to go, and most critically the unique Moasis capability to respond to those signals in milliseconds. Location precision and speed of response are core to Moasis’ product DNA.”
Moasis offers a proprietary location intelligence platform, the Geo-GridTM that captures and blends numerous location signals with demographic and behavioral data to create rich context for marketers. On top of that data store, Moasis provides a programmatic, real time bidding engine to target mobile advertising based on location and individual characteristics in real time, along with an optimization engine that will automatically adjust targeting and bidding based on performance. Moasis has built it’s platform to perform and scale globally -- giving marketers a powerful tool to succeed in mobile advertising.
“What interested me about the Moasis team is their sweeping vision to enable amazing opportunities for marketers and consumers by harnessing the power of location intelligence at scale,” said Nielsen. “It’s a marketers’ dream to be in the midst of this -- with a company that will not only play a role in harnessing the data, but most importantly is setting itself up to execute on data-driven consumer insights in real time.”
“Moasis now has the people, vision, technology, and partnerships to lead what we believe is the most significant wave of change and opportunity the marketing industry has ever seen. Our business has experienced 800 percent growth across all of our target markets including merchant, agency and publisher ad tech and our performance reflects a significant opportunity to continue to expand globally, said Founder and CEO, Ryan Golden. “Nielsen’s experience in building global brands and creating extraordinary connections with consumers, brands is the perfect fit as Moasis readies for our next big step to bring our location marketing technologies to market.”
Nielsen joins Moasis with more than 15 years of experience from industry giants including Google and American Express (Amex). At Google, Nielsen was responsible for the launch and growth of numerous programs targeting new advertisers and publishers for Adwords, Doubleclick, Adsense, Ad Exchange and AdMob. Prior to Google, Nielsen was a member of the executive team that launched the OPEN brand for Amex, and subsequently led the launch of the Plum Card. Nielsen founded the Amex’ international small business organization team and led the launch and expansion of that business out of Canada. Both of those efforts led to substantial growth for Amex, where small business is a cornerstone of the franchise.
About Moasis Global
Moasis is a global leader in location targeting technology that gives advertisers, agencies and publishers the power to transform mobile marketing across screens including cell, tablet, and digital out of home experiences. Moasis is re-defining location with its patented Geo-Grid technology - allowing marketers to target the right people at the right place at the right time. The Geo-Grid allows marketers to replace outdated location-based targeting technologies using geo-fences, which do not offer the same level of precision and optimization power, and result in as much as 80 percent of impressions being wasted. The Moasis platform is helping marketers of all sizes improve click-through rates and increase post-click conversions at 5x-10x the industry norms, while delivering business insights that enable marketers to make their communications more relevant. To learn more, please visit http://www.moasisglobal.com; follow us on Twitter @moasisglobal.
Melissa Hourigan, Digital Idea Media, http://www.digitalideamedia.com, +1 (720) 608-1919, [email protected]
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