Mogl Sees Success with Card-Linked Offer Programs, Increasing Spend at Restaurants by an Average of 20%
San Diego, CA (PRWEB) February 24, 2015 -- Mogl (http://www.mogl.com), a leading restaurant rewards program, worked with Visa® to conduct an analysis that shows an increase in Visa spend at restaurants while participating in Mogl’s real-time, cash-back reward capabilities, helping restaurant merchants to maintain capacity by offering the right reward, at the right time.
Visa conducted an analysis on enrolled Mogl users who linked their Visa cards over a two-year period, at more than 1,400 participating merchant locations to garner results. Overall uplift* of customer’s daily dollar spend and transaction frequency experienced by restaurant merchants before and after using Mogl’s technology platform shows a 20% overall uplift for quick service restaurants and restaurants with bars.
Since launching with Mogl in April 2013, Jack in the Box and Denny’s observed an increase in daily spend, with Jack in the Box noting a 33.2% increase spend and a 33% increase in transaction frequency while one Denny’s locations noted an increase in daily spend of 439%.
“To say restaurant owners are busy, would be a complete understatement,” said Jon Carder, CEO and co-founder of Mogl. “Knowing this, we built Mogl to run hassle free and behind the scenes. There is no staff involvement, no coupons or loyalty cards to manage, and most importantly, every program is customized to each restaurants specific needs.”
Mogl offers real-time rewards that enable the locations owner/manager the flexibility to boost or lower percent-back offers from 1% - 30% based on time of day, and day of week. This customizable, time-based reward can be changed at any time throughout the day to increase cash-back offers and fill seats when restaurants need it, or limit the rewards when it’s not necessary.
“I have fully supported Mogl’s mission and taken advantage of its customer-driving services since day one,” said Jay Marx, owner of Georges San Francisco, who has been with Mogl for over two years. “Mogl has really proven to me, as a restaurant owner, that its team truly gets my business and its ever-changing needs. It’s giving us the tools to drive even more business than before, without having to place coupons throughout the community, which I feel can discount our brand.”
Restaurants using Mogl have access to first-of-its-kind technology that instantly rewards consumers for their purchases right to their linked credit or debit card. No potentially embarrassing coupons, or hassle of remembering loyalty cards. Receptiveness to Mogl has proven positive, with guests spending over $40 million at participating restaurants.
“For years, we’ve worked incredibly hard on this technology. Therefore, finding through these studies that it is, in fact, increasing restaurant business revenue is extremely gratifying,” said Carter. “We don’t succeed unless our restaurant partners succeed, so we couldn’t be happier with the results.”
Restaurants with the highest cash-back reward at any given time will rise to the top of the search list on the website and app, making it easy for Mogl users to select a venue where they earn the most rewards. The unique combination of cash-back rewards, and discreet redemption right to their linked debit or credit card, gives users multiple reasons to use it on an everyday basis.
“We are really seeing the benefits with Mogl to reward existing customers and give them a reason to keep coming back, via a comprehensive tool that’s easy to use and doesn’t require walking in with a handful of coupons,” said owner of Philly’s Sports Bar in Tempe, James Wallin.
How it works:
Step 1: Restaurants choose the amount of reward by time of day and day of week to attract guests during off-peak hours
Step 2: Rewards are marketed in real-time to potential guests via Mogl.com and the Mogl app
Step 3: Guests dine at the restaurant and simply pay with any **eligible linked debit or credit card to earn rewards
For restaurants interested in learning more about Mogl, visit http://www.mogl.com/business.
About Mogl
Mogl is the leading restaurant rewards program with a mission to help restaurants stay full by offering the right reward, to the right customer, at the right time, and allows customers to instantly earn cash-back on their purchases.
Why restaurants choose Mogl:
Effortless: Restaurant owners don’t have to train staff or manage the rewards Mogl is 100% automated and seamless, through secure credit-card tracking.
Time-Based: Restaurant owners can customize their cash-back rewards by time of day to keep their restaurants full and limit discounts when they are already busy. Mogl will work with owners to determine the best reward to give at exactly the right time.
Affordable: Restaurant owners can leverage Mogl’s technology to gain unlimited customers for a simple flat monthly fee.
Mogl is month-to-month with no long-term contracts.
Mogl’s relationships with Visa , MasterCard and American Express make it possible for Mogl to provide restaurants participating on those networks, the opportunity to benefit from Mogl’s real-time rewards program. Mogl was co-founded in 2010.
To learn more, visit http://www.Mogl.com or download the Mogl app for iPhone or Android
*Overall uplift analysis conducted by Visa evaluated results by measuring spend on consumers enrolled Visa cards pre and post at merchants participating in the Mogl program during the measurement period January 1, 2012 – December 31, 2013.
**Cards not eligible for the program include Visa Buxx (prepaid Visa), Flexible Spending Account (FSA) Visa cards, EBT (Electronic Benefits Transfer) Visa cards, Gift Cards and other Visa-branded cards whose transactions are not processed through the Visa U.S.A. payment system.
Jon Carder, Mogl, http://www.Mogl.com, +1 (858) 220-3688, [email protected]
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