MOOYAH Burgers, Fries & Shakes Mixes It Up with “MIX & MOO FOR TWO” Summer Campaign
Dallas, TX (PRWEB) July 22, 2014 -- It’s twice as nice at your local MOOYAH Burgers, Fries & Shakes restaurant this summer with the launch of the rapidly-expanding fast-casual, “better burger” concept’s “MIX & MOO FOR TWO” summer promotion. Launching July 21, the six-week program offers fans the chance to mix and match any two burgers, any two small fries, and any two regular drinks for just $16.
“Our summer ‘MIX & MOO FOR TWO’ deal is the perfect way to share the MOOYAH experience with family and friends,” said Natalie Anderson, Senior Brand Manager. “In the true spirit of summer, we went wheels off and included all our customizable burgers and made-to-order fries in this deal. We felt the experimentation aspect of this promotion was the best way to complement summer and give our Guests even more fun at MOOYAH.”
Guests have the choice between MOOYAH’s four burger options (MOOYAH, Double, Turkey & Veggie), three bun options (Artisan White, Wheat & Iceburger), two small fries options (hand-cut French Fries or Sweet Potato Fries), and multiple drink options from Coca-Cola.
MOOYAH will utilize its social media platforms as core engagement and interactive tools during the span of the campaign. Between July 21 and August 31, fans will be encouraged to post a photo of their MIX & MOO combo to Facebook, Twitter or Instagram, use the hashtag, #mixandmoo, and tag their combo companion. One pair of lucky participants will win free MOOYAH for a year for both Guests. The brand is further expanding the celebration of the campaign to mobile devices within three miles of a MOOYAH restaurant.
“We have observed our Guests are eager to share our brand, both on social media and by bringing their friends and family into MOOYAH to experience it for themselves,” Anderson said. “We knew MIX & MOO had to be a deal best shared to support that behavior. The deal is built for two people and the social sweepstakes further encourages sharing in a fun way that introduces even more like-minded people to our brand.”
At MOOYAH, Guests start their made-to-order burger experience by choosing from freshly-baked white or wheat buns, or a low-carb, bun replacement of iceberg lettuce leaves. Next, Guests have the option of never-frozen 100 percent American beef, Jennie-O® turkey or the mouthwatering black bean veggie patty, all decorated with unlimited veggies, a choice of 12 delectable sauces, five different cheeses, and other savory toppings such as Applewood bacon and sliced avocado.
In addition, the sides and dessert are not to be forgotten. MOOYAH French fries are not an afterthought, but a crucial component of the whole MOOYAH experience. The daily-cut spuds are always cooked fresh, and transformed into the perfect French fries through a proprietary six-step, 24-hour process. Guests also have the option of the ever-popular Sweet Potato Fries. To offset the savory side of the menu, MOOYAH offers handcrafted shakes made with 100 percent real ice cream. Like their burgers, MOOYAH shakes can be customized with 10 fun ice cream flavors and sweet toppings such as M&M’s®, cookie dough and Reese’s® PB cups.
MOOYAH has plans to continue its sustained expansion, and predicts the brand will add over 1,000 jobs to local communities through its restaurant openings in 2014. The burger franchise shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and untapped markets in the future.
For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHburger.
For franchising opportunities, please visit http://www.MOOYAHfranchise.com/.
ABOUT MOOYAH BURGERS, FRIES & SHAKES
MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes. Founded in 2007, the Plano, Texas-based company serves fresh, lean American beef, all-natural Jennie-O® turkey burgers, black bean veggie burgers, buns baked in house daily, real cheeses and toppings made from garden-fresh veggies. While many Guests dine in-restaurant, MOOYAH also offers online ordering and carry out for Guests on the go. In 2014, MOOYAH was named in Entrepreneur Magazine’s list of the top 500 franchise brands and ranked No. 12 in Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list they have been at the top of for several years in a row. In 2013, the brand was ranked 1st overall in Restaurant Business’s Future 50 list. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.MOOYAH.com. Connect with the brand on Facebook.com/MOOYAH and follow on Twitter @MOOYAHburger.
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Lauren Kaminski, No Limit Agency, http://www.nolimitagency.com, 312.526.3996, [email protected]
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