“Soul is a great American art form but unlike other musical genres, it doesn’t have its own radio format,” says Redner. “Most people can’t just tune into a local Soul station. If you’re lucky, there might be a station nearby that plays Soul music some of the time. Social media can help fill that gap and play a very important role in helping people discover great Soul music and the radio stations that play it.”
Redner is encouraging people to share a favorite Soul song, album, video or artist on social media every Saturday to celebrate Soul On Saturday in much the same way people participate in Throwback Thursday by posting an old photo of themselves or Blues Day Tuesday by sharing a Blues song, artist, album or video. He hopes that stations that play some Soul music can use Soul On Saturday to help promote the music they play by encouraging their listeners to make social media posts on Soul On Saturday.
Redner leads the Social Impact Facebook group where he teaches people how to increase their impact on social media. He will be asking his followers to help promote Soul On Saturday.
Redner is also encouraging the recording of new Soul music through This Music Moves Me , a blend of crowd funding, social media and music for fans of artist development reality shows like “The Voice” and “American Idol.”
Television programs like “The Voice” and “American Idol” have revealed there are millions of people who enjoy sharing the journeys of artists who yearn to be discovered and build careers in music. This Music Moves Me allows fans to help make music they love and to profoundly impact the artists who create it. This Music Moves Me is a unique blend of recording projects, crowdfunding, social media and artist development.
Music fans support and promote recording projects in the genres that interest them. They can influence which artists get to participate and can share their musical journeys from song development through recording to national promotion.
Musical artists don’t have to wait for a record company deal or a coveted spot on “The Voice” or “American Idol” to make significant strides toward a sustainable career in music. This Music Moves Me offers artists opportunities to grow their audiences, work with music professionals, develop as performers and record songs that will be promoted nationally.
Christopher Redner created This Music Moves Me because he has a passion for music and for helping the people who love writing and performing it. “I’ve met so many artists who are very talented but don’t have a clear idea of how to turn those talents into careers,” says Redner. “Even the ones with enough resources to write and record great songs often end up with good albums that very few people ever hear and consequently don’t help them reach their goals.
“I love programs like ‘The Voice’ that allow singers to improve dramatically and build an audience quickly. But there are thousands of great vocalists who haven’t landed a spot on a show like that. There are are singers who aren’t ready yet for that opportunity and great bands, songwriters and other musical artists who never will fit the format of a show like that. So how do they get ahead?
“I decided to build something that would match up those artists with people who can help them develop and record and with audiences that will support and encourage them as they do. This Music Moves Me is my best effort to help fans find and participate in music that moves them while helping developing artists move forward on their musical journeys.”
More information about Soul On Saturday is available at SoulOnSaturday.com. Information about This Music Moves Me is available at ThisMusicMovesMe.com.
Christopher Redner, Soul On Saturday, http://SoulOnSaturday.com, +1 (253) 874-8400, [email protected]