National Event Marketing and Experiential Agency Holds America Loves Jadot Wine Tasting at Newport Jazz Festival
Newport, Rhode Island (PRWEB) July 30, 2013 -- From August 3-4, 2013, national event marketing and experiential agency The Hype Agency will be in Newport, Rhode Island for its final America Loves Jadot Event Sampling Tour, an advertising campaign for America’s number one selling French wine from the Louis Jadot vineyards in Burgundy, France. The Hype Agency launched the summer-long promotion in May and has been traveling to major cities across the country since, setting up wine bars and building brand awareness at various arts and music festivals among Jadot’s target demographics. Some of Hype’s stops have included the Wells Street Arts Festival in the suburbs of Chicago, which garnered almost 300,000 attendees this year; the Fillmore Jazz Festival in San Francisco; and the DelRay Beach Affair in Palm Beach.
The Newport Jazz Festival in August will have samples of the Macon-Villages Chardonnay, aged in stainless steel casks as opposed to oak, giving it a lighter flavor, and a chilled red Beaujolais-Villages, similar to a pinot noir and aged in oak casks. Jadot will be the exclusive featured wine of the event, available for purchase by the glass, and the consumer giveaway will be coupons in the form of fans, perfect for the hot summer weather.
The Hype Agency's brand ambassadors for this event will be outgoing, mature male and female wine enthusiasts that can speak about any attributes of the two wines available for sampling with authority and developed palette; attire will include Jadot scoop neck t-shirts.
“The brand will be in attendance at this event to handle the more in-depth questions about the wines,” says The Hype Agency Co-Owner and manager of the east coast office Dayna Gilchrist. “We’ve really enjoyed executing these events in Pennsylvania, Illinois, Florida and San Francisco and are now looking forward to Newport in August!” The Hype Agency has handled all of the logistics of the America Loves Jadot Sampling Tour this summer, from coordinating shipping, staffing the event and building the concept to negotiating sponsorships and coordinating the venues all while staying within the client’s budget.
The Hype Agency is a nationwide event staffing agency that has been providing promotional marketing strategies since 2006. Founded by entrepreneurs Kate Bright and Dayna Gilchrist, Hype is a leader in the experiential and guerilla marketing industry, specializing in the staffing of brand ambassadors, promotional models, street teams, and more. To learn about The Hype Agency, please visit thehypeagency.com.
Deedra Hughes, Hughes Media, 4048480487, [email protected]
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