National Higher Education Marketing Expert Joins PlattForm’s Executive Team
Lenexa, KS (PRWEB) February 22, 2015 -- Dale Leatherwood has joined PlattForm, a full-service partner for higher education institutions worldwide, as senior vice president of marketing.
Leatherwood brings deep experience in both the vendor and school sides of higher education. Most recently the managing director of business development and marketing at Sparkroom and Smart Degree, his background includes leading the digital marketing department at Westwood College, running Virginia College’s online education initiatives and creating Remington College’s online presence.
“Dale brings invaluable experience from every aspect of higher education marketing and operations,” said PlattForm Chief Executive Officer Steve Fireng. “His background aligns with the direction of PlattForm as we continue to grow and serve institutions and their students. He’s a strong addition, and I’m excited to see what we will accomplish together.”
Leatherwood’s years in institution-based leadership, first-hand experience building academic programs, and data mining and delivery expertise, provide a powerful vantage point for PlattForm.
“PlattForm is very unique. I came here because this is the place where I can put every single one of my experiences into practice,” Leatherwood said. “We have a multi-decade track record in higher education marketing, and now we have the ability to launch and support online programs through our Academic Program Management solution. PlattForm is one of the few organizations with all of these pieces, and it is the best place for me to utilize what I’ve been able to build over the past 20+ years.”
Connect with Leatherwood via Twitter (@EDUSavvy) and on LinkedIn at http://www.linkedin.com/in/daleleatherwood. For more information, please contact Hannah Lemon, Content Marketing Specialist, at Hannah.Lemon(at)PlattForm(dot)com or 913.254.6225.
About PlattForm
PlattForm partners with higher education institutions worldwide to launch academic programs, grow enrollment, improve learning and enhance student outcomes through a proprietary technology suite that enables university leaders to make informed decisions based on real-time data. Since its beginning more than 25 years ago, PlattForm has been dedicated to changing lives through education. Visit PlattForm.com to learn more.
Hannah Lemon, PlattForm, http://www.plattform.com, +1 (913) 254-6225, [email protected]
Share this article