St. Louis, MO (PRWEB) October 30, 2015 -- National Sales Solutions, (NSS), a leading provider of outsourced sales, marketing and supply chain management for consumer packaged goods companies, offers tips to help marketers connect with the millennial generation.
Millennials were born between 1981 and 1997. U.S. census data pegs their number at 75.3 million, which means they beat out the Baby Boomers for the designation as the largest generation.
Today, this group wields $600 billion in buying power. Over the next five years, the purchasing power of millennials is projected to increase 133% from $600 billion to $1.4 trillion. Millennials will define the future of the CPG industry and it’s important to find ways to ensure your brand is the one chosen off the shelf in the aisle or the shopping app on their phone.
Brands that follow these tips will have a great shot at building sales and brand loyalty with the millennial generation.
1. Social Media – Social media is often the first step in researching brands and products. Think of social media as a facilitator for forming relationships. Discussion of issues tangentially related to your product can be genuinely helpful, and can help establish a bond. For example, providing a forum for discussion around non-obvious reasons someone might want to use your product which creates value for them and you, and sparks a dialogue. Products as diverse as baking soda and dryer sheets have done a great job of devising new household uses for their products, and getting consumers to share their own ideas and successes. Providing a forum to socialize is essential to forge a loyal relationship and allows millennials to become part of your brand. Facebook, Instagram and Pinterest are primary social platforms.
2. Mobile Marketing – 75% of millennials use phones for online browsing, so a mobile-ready website is a must-have. Keep content fresh and up to date, so they’ll want to access it frequently from their device of choice at home or on the go. Also consider developing a fun app that can be used mostly for entertainment purposes. Your brand may be better suited to sharing with a friend over cocktails, or sharing with another parent at the park while the kids play. Either way, who doesn’t like to share something fun with a friend?
3. Use Traditional Marketing Wisely – 84% of millennials say they don’t like traditional advertising, according to a recent study. The marketing industry is changing to keep up with millennials. Make sure you are keeping up as well. For example, after Facebook received so much negative feedback about advertising, they responded by introducing sponsored posts. Even though it’s still advertising, it takes the form of the social media platform. Morphing your message to the media venue and environmental programming content is a technique that can be incorporated into print, radio and TV as well.
About National Sales Solutions
Founded in 1998 and headquartered in St. Louis, Missouri, National Sales Solutions is a leading provider of sales, marketing and supply chain services to consumer packaged goods (CPG) companies. We serve a diverse group of global clients and provide each with personal attention to their specific goals. We help clients launch new products, expand into new retailers, grow current sales or enter the U.S. market from abroad. National Sales Solutions offers a complete solution, serving most retail channels, including Food, Drug, Mass, Club, Dollar, Specialty, and major online retailers. For more information please visit http://www.NationalSalesSolutions.com.
Ron Otto, President
National Sales Solutions
Trisha Pekarik, National Sales Solutions, +1 (314) 640-3449, [email protected]