Natural Food Colors Market - Global Industry Growth, Analysis, Size, Share, Segmentation And Forecast To 2020: New Report By Grand View Research, Inc.
San Francisco, California (PRWEB) January 21, 2015 -- The natural food colors market will grow, owing to the presence of nature based ingredients such as vegetable, plants and spices namely beet, carrot and turmeric. Increased scope of application of natural food colors in bakery, beverages, confectionery, cosmetics, dairy & ice-cream, meat, medicines, pet food, pharmaceuticals and toiletries will drive the natural food color market over the forecast period. Colors are primarily used in food products to make them more appealing, to restore the color lost during processing and for the color intensity as it is the consumer’s first impression of the product. Hence, increasing consumer preference towards colored products due to color perceptions of specific items, such as yellow colored mango flavored drinks or red colored apple pies, will augment natural food colors demand.
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The market will witness growth on account of natural colors substituting synthetic colors as a result of increasing awareness about their consequences and effects. Natural food colors as part of the food industry have stringent regulation of their use in food grade or human contact application which will act as a potential restraint for market growth. U.S. FDA and EC legislations have regulated natural food colors in terms of food labeling, product registration and health claims. Key market players include Chr. Hansen, Roha, GNT Group, Sethness, D.D Williamson and Sensient Technologies. Chr. Hansen is exclusively involved in production of natural food colors and Roha produces both natural and synthetic colors. Sensient Technologies provide specialized solutions for the natural food color market along with manufacturing flavors, colors and fragrances.
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