New 2018 IKEA Catalog Helps Consumers 'Make Room for Life'

News provided by

Ketchum

Jul 25, 2017, 10:35 ET


CONSHOHOCKEN, PA (PRWEB) July 25, 2017 -- IKEA announced today that the 2018 IKEA U.S. catalog, filled with new product offerings, home furnishing inspiration, and smart solutions for every area of the home, will be available to the public starting this August. With a particular focus on the living room, this year’s catalog is themed “Make room for life,” highlighting IKEA home furnishing solutions that enable people to live a better everyday life at home by helping them make room for the things they love.

The new catalog inspires consumers to look beyond the walls of their homes and create a comfortable space for the important things in their lives, whether it be family and friends or nature and relaxation.

“We are encouraging people to make space for their needs and dreams,” said Shideh Hashemi, Marketing Manager, IKEA U.S. “As homes rapidly change to fit our lifestyles, we want to inspire and enable people to make room for the things they love in life.”

IKEA, the leader in life at home, understands that how we meet, socialize and live in our homes has changed, especially in the living room. It is now a fluid space that serves many purposes, but still with comfort at its core. For this reason, IKEA is developing smart, affordable home furnishing solutions that can be adapted and customized. From a media center that doubles as a storage unit to a modular sleep-sofa for a home full of visitors, IKEA designs multi-purpose solutions that enable consumers to create the living room that works best for them and meets their needs for everyday life at home.

U.S. consumers can access the new catalog in multiple ways:

  • Printed Version (Available starting on Aug. 2, 2017) – Available at your local IKEA store.
  • Digital Version (Available starting on Aug. 7, 2017) – Visit IKEAUScatalog.com to view the digital version of the catalog, where users can save their favorite products and create shopping lists.
  • Catalog App for smartphones and tablets (iOS and Android; Available starting on Aug. 7, 2017) – Download the IKEA catalog app to access richer, deeper content including videos and an augmented reality feature that allows users to virtually place IKEA products in their own homes. With its new, more intuitive menu, users can find inspiration, ideas and tips with just one click.

NOTE FOR PRESS: Please visit our press site at IKEA-USA.com/2018catalog for downloadable information and assets, including the press kit, digital catalog, images, videos and more. For additional information, product loans or images, please contact us at Kathy.Boerner(at)Ketchum.com. Join the conversation via the hashtag #MakeRoomForLife.

About IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 390 IKEA stores in 48 countries, including 44 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

Kathy Boerner, Ketchum, +1 646-935-3914, [email protected]