New Book Proposes Powerful, Systematic Approach to Breakthrough Agile Innovation
Hoboken, NJ (PRWEB) September 23, 2014 -- Innovation is one of the most important topics in business today, with its many variants ranging from incremental innovation to frugal innovation; from disruptive innovation to sustainable innovation. Companies all over the globe are focused on this key aspect to continuously improve their business models and adapt to the ever-changing business environment.
With their book Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity (WILEY; September 2014; Hardcover & e-book; ISBN :978-1-118-95420-1; $32.00) co-authors, Langdon Morris, Moses Ma and Po Chi Wu offer a compelling new approach for sustained innovation improvement and draws from thought-provoking real-world examples to show how companies, from underfunded start-ups to monolithic global businesses, can take the next big leap in both strategy and implementation to achieve true innovation, sustainable growth and competitive advantage.
The book offers a comprehensive Innovation Master Plan Framework, which provides critical performance areas and how to optimize them for sustained innovation improvement. This framework includes:
• Managing innovation risk to optimize rewards.
• Creating a culture of innovation that engages everyone in your organization.
• Sustaining improvement by integrating agility principles into strategic planning decisions.
• Optimizing large scale innovation to explore powerful new approaches to open innovation.
Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity teaches how to discover and develop better ideas, learn and work together more profitably and effectively to create breakthroughs.
About the Authors:
LANGDON MORRIS is the senior partner and co-founder of InnovationLabs, one of the world's leading innovation consulting firms and co owns FutureLab Consulting. He is a Senior Fellow of the Economic Opportunities Program of the Aspen Institute. Morris is recognized as one the world's leading thinkers on innovation.
MOSES MA is a partner at NextGEN ventures + consulting, a strategic consulting firm that also runs a boutique high tech venture accelerator. Praised as an Internet guru in Time Magazine and the New York Times, Moses writes a blog on the psychology of innovation, featured on PsychologyToday.com.
DR. PO CHI WU is an Adjunct Professor with joint appointments in the School of Business and Management and the School of Engineering at the Hong Kong University of Science & Technology, where he focuses on executive education. He has also been a successful venture capitalist in Silicon Valley at Allegro Capital (co-founder, President), Advent International (Vice President), and China Venture Management (China Development & Investment Bank, Taiwan).
Sadhika Salariya, Wiley, http://www.wiley.com, +1 201-748-6782, [email protected]
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