New KickFire B2B Firmographic API Brings Real-time IP, Domain and Firmographic Intelligence to Account-Based Marketing Technology
San Jose, CA (PRWEB) September 29, 2015 -- VisiStat®, Inc., a cloud-based B2B sales automation company, announces new API technologies for account-based marketing (ABM) technology stack with KickFire™. Released in June of this year, KickFire™ gives customers the ability to use a B2B firmographic data API to hyper-target website visitors.
"Companies operating on the ABM spectrum are in a continual search for the best IP resolution technology available, and their success often depends on the firmographic data available to them. KickFire™’s proprietary technology is the solution needed to bridge the data gap,” says Tina Bean, Co-Founder and Vice President of Strategic Business Development.
“KickFire™ data comes from trillions of B2B and online analytic data points collected in real time, making it the most accurate and reliable source in the industry. With the added benefit of being able to port the IP intelligence we’ve perfected on the VisiStat side of the house into the KickFire™ API, we’ve hit the market with a 10-year head start, and this gives our customers a tremendous advantage.”
KickFire™ features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company. Using B2B firmographic data, KickFire™ enables companies to serve specific messaging and content to the right audience at the right time.
With the KickFire™ API, companies can:
- Deliver targeted B2B ads
- Dynamically display targeted content
- Personalize website content based on company, industry, revenue, geolocation, and more
- Append and enhance CRM data
- Verify & append form submissions
- Power B2B applications and mobile apps
KickFire™ is also available as a sales prospecting Chrome browser extension that delivers actionable information about a company and pushes key organizational contacts directly to a variety of CRM platforms – all without having to leave the website.
For more information about KickFire™, or to sign up for a free trial, please visit http://www.kickfire.com.
About VisiStat®, Inc.
VisiStat®, Inc. is a cloud-based B2B sales automation company that allows customers to tap into their website’s invisible pipeline transforming anonymous visitors into actionable sales opportunities. VisiStat’s complete suite of tools provides a single source of presentation-ready information for businesses to maximize return on investment from their web presence. A privately held company founded in 2005, VisiStat, Inc., is based in San Jose, CA.
To learn more about KickFire™, or sign up for a no-obligation free trial, visit http://www.kickfire.com, call 408-493-0456 or email sales(at)kickfire(dot)com.
Angela Hawker, VisiStat, Inc., http://visistat.com, +1 (408) 340-7438, [email protected]
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