New Platform Provides Widespread Access to Cannabis Wholesale Market Data
Centennial, Colorado (PRWEB) May 19, 2015 -- Cannabase (cannabase.io), a technology company headquartered in Centennial, Colorado, has just released Cannabase Reach - the fourth app to be integrated with its industry-leading, browser-based platform.
“Cannabase Reach is a robust, web-based portal for ancillary businesses who want to engage in the cannabis market in a way that’s effective, targeted, and compliant. Through Reach, businesses can advertise to adult cannabis consumers in Cannabase Connects or to licensed marijuana business owners and operators in Cannabase Marketplace - all while accessing proprietary market data (Cannalytics™) and a rich network of other advertisers and industry professionals,” explains Jennifer Beck, Cannabase’s CEO.
Beck predicts that one of the most utilized components of Cannabase Reach will be individuals and businesses subscribing to Cannalytics™ market reports. Indeed, while the decriminalization of marijuana has led to aggressive growth in many ancillary businesses nationwide, the lack of aggregated, cohesive market data has been severely limiting for many of the entrepreneurs, investors, and ancillary business owners looking to penetrate the market. Coupled with a notoriously guarded business community and strict advertising laws, this climate has prohibited many businesses and investors from being able to participate comfortably in investment or related expansion opportunities.
Cannabase’s flagship app, Cannabase Marketplace, sits at the hub of the Cannabase platform and engages one of the most lucrative user base’s in the cannabis technology market. A private network for licensed marijuana businesses in Colorado, Washington (beta) and Oregon (beta), Cannabase Marketplace houses the industry’s largest wholesale marijuana marketplace with users representing over 60% of the cannabis cultivation and retailer licenses in Colorado. The Marketplace is integrated with Cannabase Connects, a private social network for adult cannabis consumers, and Cannabase Maps, a dynamic dispensary finder.
“With more wholesale product volume than any other channel, we believe that Cannabase Marketplace (Cannalytics™) reports are a powerful indicator of product volume and price trends throughout the broader cannabis industry,” explains Erik Romero, Cannabase’s CFO. “With Reach providing analytics and advertising access to this userbase, we anticipate the emergence of new ancillary businesses in the local cannabis community and a more informed investment community nationwide.”
Jennifer agrees, explaining that the development of Cannabase Reach was spurred by increasing consumer demand over the last 12 months. “The community has asked us for one thing above all else - and that’s some insight into the fluctuating - often volatile - cannabis market climate. Since the end of vertical integration in October of 2014, we’ve seen astounding market fluctuations that are critical market indicators, and we believe that these reports will be an invaluable tool for investors, product development teams, and advertisers” explains Jennifer, who serves as the Vice Chair for the Colorado Cannabis Chamber of Commerce. “I truly believe that the launch of Cannabase Reach is a stepping-stone for ancillary businesses looking - or struggling - to penetrate the emerging cannabis industry."
Cannabase Reach allows advertisers and ancillary businesses to advertise to the cannabis industry with unprecedented ease and convenience. Learn more or sign up for a free account at https://reach.cannabase.io
Jennifer Beck, Cannabase, http://cannabase.io, +1 7205606265, [email protected]
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