New Shopper Marketing White Paper on Budget Optimization Published by Theory House

News provided by

Theory House

Dec 25, 2013, 03:00 ET


Charlotte, NC (PRWEB) December 25, 2013 -- In the spirit of giving, Theory House, the leading shopper marketing agency for North America's next great retail brands, has just published an informative new white paper that seeks to dispel the myth that large shopper marketing budgets are critical to a brand's success. Titled, "Big Bang on a Budget: Optimizing Your Shopper Marketing Investment", the paper provides guidance for middle market brands on effective ways to get the most impact for their marketing spend.

The white paper, authored by Jim Cusson, president of Theory House and Jared Meisel, managing partner at Theory House, is based on content the two presented at the Path to Purchase Institute's 2013 Shopper Marketing Expo in Chicago.

"The reality is most brands don’t have multi-million dollar budgets to spend on shopper marketing," says Cusson. "This year for the first time the Path to Purchase Institute, an internationally recognized authority on shopper marketing, introduced a Small Budget Excellence track at its annual Shopper Marketing Expo. The reception we received as part of this track demonstrates a genuine thirst for the kind of information this white paper provides."

The white paper offers four keys to shopper marketing success including:

  • Insights are priceless. But they don't have to be pricey.
  • If you can't be first, be different.
  • Win before the shelf.
  • Packaging talks

A copy of the white paper can be requested at http://www.theoryhouse.com.

About Theory House

Theory House is the leading shopper marketing agency for North America’s next great brands. It helps retailers and challenger brands thrive through a complete suite of shopper marketing services that connect with shoppers along the consumer decision journey. These services include research and insight development, branding and retail design, retail activation, and digital engagement. More information about Theory House and its approach to shopper marketing can be found at http://www.TheoryHouse.com or by contacting Jim Cusson at 704-665-0714.

Jim Cusson, Theory House, http://www.TheoryHouse.com, 704-665-0714, [email protected]