Novel UBERFAN App Leads MLB All-Star Game and Baseball into the Future with Smart Auto-Tags
Minneapolis, MN (PRWEB) July 12, 2013 -- UBERFAN just made it easy for fans to follow baseball games and relive epic moments with its patent pending auto-tag technology. And, it is right on time for the 2013 MLB All-Star Game hosted by the New York Mets on Tuesday, July 16.
UBERFAN auto-tags are created behind the scenes by joining sports and media metadata together. This makes it possible for fans to capture, share and find baseball moments in context without even thinking about hashtags.
The all-in-one baseball app delivers fans with a baseball-specific camera, social network and search engine. It enables fans to build personalized digital baseball cards with photos, 40-character headlines, 140-character commentary and custom-designed emoticons, which can be selectively posted to Facebook and Twitter too. As a result, fans no longer need to jump app-to-app, nor worry about oversharing baseball-related content.
Although the second screen sports fan experience is white-hot, there is significant room for improvement. Twitter CEO Dick Costolo recently said, "That ability to track and monitor the moments within an event, either as they happen or to catch up with them, is something we want to enhance. We want to make that experience even better, curating the moments within the event, the media from it, and making it that much easier to navigate.”
According to Nielsen, 40% of TV-related tweets are about sports even though sports only represent 1.3% of TV programming. UBERFAN works with this existing behavior and enhances it with auto-tags that benefit fans in three key ways:
1. Less Effort: Auto-tags add more tags to content than a tweet can handle. This saves fans from spending time, space and energy typing hashtags, and gets them back to the live action faster.
2. Full Context: Auto-tags sync photos and comments to related plays in game timelines. This places content into the specific contexts of baseball, and provides a more intuitive way to follow real-time action.
3. Lasting Value: Auto-tags organize content by date and time, media type, game, play, team, player, stat and more. This makes every perspective and baseball moment easily searchable for all fans and every generation to come.
"UBERFAN is on a mission to provide fans with apps to capture, share and find sports better than Facebook, Instagram, Twitter, Pinterest, YouTube and Google, combined. UBERFAN unites the instant qualities of social media with the enduring qualities of search engines,” says Terrence Barthel, UBERFAN Co-Founder and CEO. "If content is king, then context is its crown, which is why UBERFAN provides entertainment for every type of fan."
"We're revolutionizing the fan experience starting with baseball. And, we're reinventing sports apps with touch,” says Jeff Ess, UBERFAN Co-Founder and chief creative officer. “Fans have been held hostage by drop-down menus and buttons for far too long. We're freeing them with intuitive multi-touch user interfaces. Our navigation makes it fun for fans to follow games. It also enables them to easily capture and share moments in context and gets them back to the action faster."
Inspired by the Fenway Park scoreboard, UBERFAN’s patent pending scoreboards double as navigation to innings inside play-by-play game timelines. There, fans can scroll up and down through digital baseball cards in a masonry grid-style format and swipe side-to-side through the owner, all fans and following timeline views.
Commitment to touch and context continues throughout the entire app. A simple long press on the screen provides fans quick access to a built-in native camera. The camera contains filters that capture the look and feel of media styles and personalities of each baseball era. It even covers perhaps the dirtiest chapter of baseball with a steroid-mimicking "juiced" fisheye lens.
In tribute to the fan-favorite MLB All-Star Game Home Run Derby, UBERFAN is celebrating the 714 home runs Babe Ruth hit during his career with the New York Yankees, Boston Red Sox and Boston Braves. Throughout UBERFAN's "714 Campaign," a baseball fan wins an Apple Gift Card every time UBERFAN hits 714 new Facebook Likes.
UBERFAN is building the visual wikipedia of baseball from every seat and ballpark—one play at a time. For more information, please visit UBERFAN.com and download the iOS-first UBERFAN BASEBALL app for free—now available exclusively in the Apple App Store.
Terrence Barthel, UBERFAN, http://uberfan.com, +1 612-208-0574, [email protected]
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