Toronto, Canada (PRWEB) July 22, 2013 -- Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, comments on a study showing that Canadians are losing tolerance for poor mobile experiences. As a result, Numero Uno Web Solutions warns smaller businesses looking to attract on-the-go consumers that they need to ensure their web sites are mobile friendly. Failing to do so can lead to loss of traffic and sales, negatively impacting the bottom line.
According to a recent report, more than three quarters (79%) of Canadian smartphone owners expect a seamless mobile experience from brands they interact with. The study also reports that 54% think less of brands that fail to provide a mobile-friendly experience. On top of that, 54% of Canadians are more likely to do business with companies that provide thoughtful mobile experiences. What this also means is that 46%of consumers are not willing to do business with companies that fall short. (Source: iamota, “Your Insights on Smartphones: Brands Beware - Consumers' Mobile Expectations Are High.” July 16, 2013; http://www.iamota.com/insight/brands-beware/.)
“Failing to ensure a site is mobile-friendly can significantly impact a small business’ bottom line,” says Andy Wu, business development manager at Numero Uno Web Solutions. “That’s because more and more Canadians are using their mobile phones to make purchases. The study found that half of all smartphone users in Canada have made a purchase on their mobile device, and that 65% search for local retail stores and services.”
According to Wu, businesses that want to make their sites mobile friendly need to ensure they are easy to read on smaller screens and easy to navigate. Smaller brands also need to avoid using excessive amounts of text and graphics, which can negatively impact how long it takes for a site to load. It’s also important for companies to make sure their contact information is easy to find.
“In today’s marketplace, having a mobile-friendly site is no longer a luxury—it’s a necessity,” Wu concludes. “Especially when you consider that almost half of all consumers say they would stop doing business with a brand because it didn’t have a site that is easy to navigate and use on mobile devices. Smaller businesses that want to connect with local or on-the-go customers need to keep pace with their customers’ growing expectations and have a mobile-friendly site.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
Andy Wu, Numero Uno Web Solutions Inc, http://www.numerounoweb.com/, 905-856-2012, [email protected]