Toronto, Canada (PRWEB) July 24, 2013 -- Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is releasing its expert opinion on commonly used search engine optimization (SEO) practices that can hurt a brand’s online ranking.
"SEO is about using proven strategies that make web sites discoverable by search engines like Google, Yahoo!, and Bing. Unfortunately, SEO can be very confusing, with many conflicting opinions on what does and doesn’t work," says Marco Reuter, business development manager at Numero Uno Web Solutions. "As a result, it’s not uncommon to see companies use SEO strategies that can actually hurt the brand’s online ranking."
According to Reuter, one common mistake businesses make in an effort to increase their online ranking is buying links that point back to the web site. It’s important to have a link-building strategy, because links help search engines gauge a site’s popularity, but only if the links come from reputable, trusted, and relevant sites. A strong link-building strategy can increase a site’s popularity, while search engines like Google can penalize a site if it is made up of paid links from irrelevant sites.
In an effort to rank higher, many firms upload large amounts of content to their site. However, as Reuter explains, publishing information that is not relevant or original can hurt a site’s online ranking. That’s because search engines reward sites that provide information users find helpful. By publishing relevant and reliable information, smaller brands can become an authority in their field, which, in turn, can build trust and increase traffic and backlinks. When creating content, it’s important to keep the needs of the customers in mind.
"Over time, brands update their websites, which can change the internal structure. If they aren’t careful, this can create a broken link, which means clickable text no longer directs users to its intended destination," Reuter adds. "While this can be a nuisance to users, search engines don‘t like them, either. That’s because bad links can translate into a bad reputation, and Google downgrades sites that contain a large number of internal issues."
The experts at Numero Uno Web Solutions conclude that smaller brands looking to execute a successful SEO campaign need to hire an online marketing company with a track record of implementing strategies that are both user- and search engine-friendly.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
Marco Reuter, Numero Uno Web Solutions Inc, http://www.numerounoweb.com/, 905-856-2012, [email protected]