Numero Uno Web Solutions, Toronto’s Premier Online SEO and SEM Company, Announces Its Top Ways to Increase Web Loading Speeds and Google Ranking
Toronto, Canada (PRWEB) July 26, 2013 -- Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top ways for brands to increase their web loading speeds and their online ranking on search engines like Google, Yahoo!, and Bing.
Search engine optimization (SEO) is about implementing strategies that make web sites more discoverable to search engines. Using search engine-approved strategies can help web sites rank higher in organic search results. Unfortunately, it takes more than a site that’s well optimized for content to appease search engines like Google, according to Numero Uno Web Solutions. Smaller businesses also need to ensure their sites are optimized for speed; in fact, according to recent data, 75% of users said that they would not return to a web site that takes longer than four seconds to load. Further, a one-second delay can decrease conversions by seven percent. (Source: Yao, S., “How Page Load Speed Impacts SEO And User Experience,” WebProNews, April 29, 2013; http://www.webpronews.com/how-page-load-speed-impacts-seo-and-user-experience-2013-04.)
“While Google search algorithms consider how original and useful content is when deciding whether or not to reward or punish a site, it also factors in speed and loading times. That’s because online users tend to blame search engines when sites don’t operate as quickly and efficiently as they think they ought to,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “Google simply finds and ranks web sites; it doesn’t have anything to do with how brands build or design their sites or how quick they are. But they do want to keep online users happy, and to do that, Google ranks sites that load more quickly higher than those that do not.”
It’s important to make sites discoverable by Google. According to a recent report, Google accounts for about 25% of all consumer Internet traffic running through North American Internet service providers; making it bigger than Facebook, Netflix, and Instagram combined. Just three years ago, the company's services only accounted for about six percent of Internet traffic. On top of that, more than 62% of the smartphones, laptops, video streamers, and other devices that access the Internet from North America connect to Google at least once a day. (Source: McMillan, R., “Google handles 25 percent of North America's Web traffic,” Wired, July 23, 2013; http://us.cnn.com/2013/07/23/tech/web/google-25-percent-traffic/index.html?sr=sharebar_linkedin.)
The experts at Numero Uno Web solutions conclude that for brands to maximize a site’s search engine optimization, they must ensure it is not bogged down with too much “Flash” animation, large images, or pop-ups. Videos that automatically play when a user connects with a site can also negatively impact speed. It’s also important to develop web sites that are optimized to work across different mobile devices, including smartphones and tablets.
“Online shoppers are impatient and will bounce to a new site if the current one does not load quickly enough,” Iaboni adds. “Where slow web sites can turn customers away, sites with fully optimized web pages can lead to a higher ranking, visitors, and conversions.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).
Nadia Iaboni, Numero Uno Web Solutions Inc, http://www.numerounoweb.com/, 905-856-2012, [email protected]
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