NYC Digital Marketing Agency, fishbat, Discusses Preparing E-Commerce Sites for the Holiday Season: 7 Things to Check Your List Twice For
TRIBECA, N.Y., Oct. 25, 2017 /PRNewswire-iReach/ -- fishbat, a leading digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses preparing e-commerce sites for the holiday season and seven important things to check your list twice for.
E-commerce is no different than brick and mortar retailers when it comes to the need to prepare for the holiday season. Promotional strategies, product flow concerns, ease of consumer interactions, displays, customer service processes, and more must all be considered for a successful season.
1. Optimization Optimization, especially regarding product images and promotional information during the holiday season is essential to drive traffic and impact sales. Ensure that all product images, promotional messaging, and all website elements are optimized for SEO, shareability, and direct link traffic driving. All images, content, pages, links, and promotional messaging should contain individual, customized URLs for digital visibility and sharing. They should also have titles and descriptions that contain relevant keywords to drive search engine traffic.
2. Functionality From slow loading speed to erroneous links, functionality plays a big role in the customer experience and the business' ability to drive revenue. Oversight of functionality ensures a positive user experience, increases site and customer retention, conversion, and the ability to drive traffic. Important factors to oversee are, crawl errors, mobile responsiveness, link errors, CTA functionality, navigational issues including hierarchy opportunities, social sharing button implementation, loading speed, which should never be more than three seconds, and sitemap accuracy for web indexing.
3. Ease of checkout An easy checkout process increases conversion substantially. Provide multiple payment options, clear and visible information about shipping, returns, promotions, policies, company contacts, and trust badges such as certificates, awards, and testimonials. Ensure that forms are simple, designed in long-form style for mobile use, and are kept to pertinent information only. Employ the use of auto-population options to make the process easy no matter the device or screen size being used.
4. Traffic-driving actionable elements Ensure traffic driving elements such as promotional ads, content, promo codes, and discount coupons are equipped with social sharing buttons, customized URLs with relevant keywords included, and that all information is accurate. Ensure that CTAs link properly to landing pages and that they command attention. Plan seasonal content marketing, utilize a CMS to schedule consistent content dissemination throughout the season and ensure that sitemaps are updated to reflect content updates on the website. Be sure that content is value-added, contains relevant keywords and links, and is equipped for social sharing. Additionally, ensure that e-mail subscription CTAs are visible at the top of the fold.
5. Data collection Modern digital data collection provides a wide range of information from audience demographics, platform statistics, and website metrics to information about online user behaviors and historical searches. The holiday season is the time to capitalize on increased traffic volume to capture more usable data about how to reach your target consumers in the future. Data collection is essential for sustainable business in the digital world. Ensure that data-collection tools are in place to create traffic, conversion, and retention driving marketing strategies, website experiences, and purchasing decisions in the future.
6. Data Implementation Data regarding online user behaviors, search engine traffic, website navigation and metrics, and ad and content success on social media platforms, highlights opportunities and successes to help refine future efforts regarding platform placement, content type, content segmentation, navigational hierarchy, CTAs and more. A fabulous data-based feature to add to e-commerce sites is up-selling capabilities. Based on user preferences, past purchases, and items previously looked at, up-selling technology can suggest related items, promotional items, and other qualified products to increase customer spending.
7. Customer service elevation with chatbots Chatbot incorporation drives a high ROI. Instead of going through the costly process of hiring and training for the holiday season, incorporate chatbot technology. Chatbots create a consistent customer experience and provide 24-hour available assistance to meet the needs of today's busy consumer. E-commerce takes place seven days a week around the clock and having available assistance for those consumers drives retention and conversion.
ABOUT FISHBAT
fishbat takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]
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SOURCE fishbat
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