OfferCraft Inks Deal with Dover Downs Hotel & Casino to Gamify Marketing; Campaigns Drive 800% Increase in Revenue and 400% Increase in Emails Collected in First 90 Days
Dover, DE (PRWEB) July 06, 2016 -- OfferCraft, a software company that makes guest offers and employee incentives more compelling, recently signed a deal with Dover Downs Hotel & Casino in Delaware to give guests the chance to play new games to win food, shopping vouchers, casino credits and more. The enthusiastic reaction from patrons has been exciting for both guests and the casino.
The first game invited customers who hadn’t been to the property in at least a year to come back and see what they had been missing. People from nine surrounding states participated, and Dover Downs Hotel & Casino saw average spending rise by 831% compared to two prior campaigns that were sent to these customers before the partnership with OfferCraft.
A second game was sent out via direct mail to recent customers, and it led to a 406% increase in new emails collected versus previous efforts. About one third of the patrons who played this game spent more than average on their subsequent trips.
“We are thrilled to partner with a creative and innovative company like OfferCraft,” said Pete Bradley, VP and GM of Casino Operations for Dover Downs Hotel & Casino. “Their tools and approach enable us to offer our customers compelling and creative offers.”
OfferCraft’s software platform blends behavioral economics, artificial intelligence and psychology to create fun incentives that excite and engage both customers and staff.
“The team at Dover Downs Hotel & Casino is highly creative and takes a science-driven approach to their decisions,” said OfferCraft CEO Aron Ezra. “The executives here really care about their guests, which make these spectacular early results even more wonderful.”
For more information about Dover Downs Hotel & Casino, visit http://www.DoverDowns.com.
For more information on OfferCraft or to schedule a free demo, please visit OfferCraft.com or stop by our booth at the Casino Marketing and Technology Conference on July 12-14 at Paris Las Vegas.
ABOUT DOVER DOWNS HOTEL & CASINO
Owned by Dover Downs Gaming & Entertainment, Inc. (NYSE: DDE), Dover Downs Hotel & Casino® is a premier gaming entertainment resort destination in Delaware. Operations consist of a 500-room, AAA-rated Four Diamond hotel with full service spa/salon and gaming options including slots, tables, poker, online gambling, Keno, professional football parlay betting, nationwide horse racing simulcasts and live harness racing November through April. Amenities include the Rollins Center® ballroom, 41,500 square feet of event space, 13 restaurants/bars/lounges, and retail shops. For more information, please visit http://www.doverdowns.com.
ABOUT OFFERCRAFT
OfferCraft is a Software-as-a-Service company that helps organizations craft better offers and incentives. Inspired by behavioral economics, OfferCraft's unique gamification software makes traditional incentives far more fun and effective — motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation rewards to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, training, employee engagement efforts, surveys and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries, including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit http://www.OfferCraft.com.
Dan Grech, OfferCraft, http://www.OfferCraft.com, +1 (786) 664-7324, [email protected]
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