Rich with expertise, practical knowledge and best practices from leading brands, Social Summer Camp will offer marketers the resources they need to plan, build and launch effective social campaigns for the back-to-school and holiday shopping seasons. Marketers who sign up for the program will get regular updates with a range of content offerings including webinars, events, articles and graphics.
Social Summer Camp kicks off this evening with a meetup where marketers from Marvel, Sony Electronics, Amazon’s Quidsi, and Situation Interactive will discuss how to begin planning now for the holidays. Next, Offerpop will partner with Crimson Hexagon for a free webinar on the common social personas of back-to-school shoppers, and how marketers can reach them. Upcoming content will include articles, statistics and plenty of examples of what the best brands are doing on social networks like Facebook, Twitter, Instagram and more.
"Social campaigns have become an integral part, if not the forefront, of brands’ overall holiday marketing strategy," said Mark Cooper, CMO and Co-Founder of Offerpop. "With Social Summer Camp marketers can get the jump on planning and executing the social components of their holiday campaigns, and ring in the season with more fans, followers and customers."
Social Summer Camp launches today. Marketers can sign up for the free program by visiting http://www.offerpop.com/socialsummercamp.
Offerpop is a super easy-to-use social marketing platform for Facebook, Twitter, Pinterest and Instagram. Marketers across the globe use Offerpop to build active fan bases, optimize their social content, and unlock rich, actionable data that converts fans into customers. From small businesses to top brands like Etsy, Pepsi, and MTV, companies use Offerpop to drive success across their key marketing channels – engaging and converting fans like never before. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps. In addition, Offerpop is a member of Twitter’s Certified Product Program.
Michael Cecil, 212-362-1307, [email protected]