Online Advertising Company Launches Offline Pay Per Call Product
Middletown, DE (PRWEB) July 26, 2013 -- Full service online advertising company, eZanga.com adds their first off line advertising product, eZanga Calls to their wide range of products and services. This pay per call product gives businesses the opportunity to connect with conversation ready customers that have passed the “just browsing” stage of the purchasing process.
“Conversations tend to convert better than any other form of lead interaction,” says Richard Kahn, CEO and co-founder of eZanga. “When you receive a phone call from an interested consumer, they are ready to have a conversation about your products and services. This gives you the opportunity to cross sell, up sell and learn more data about the people interested in your products.”
eZanga Calls takes advantage of the millions of "out-of-business” numbers that leave motivated buyers misplaced at the end of a phone call. In a typical scenario, callers would receive an abrupt goodbye message and would have to search for another company. eZanga Calls automatically connects the caller with three similar companies that offer the same good or service. After the call ends, a detailed report will be sent to the chosen advertiser through eZanga’s self service advertising platform, AdPad.
“As long as you have a phone, you can advertise and effectively target the customer base of your competition that have moved or are no longer in business,” says Kahn. “Companies do not need unlimited resources to drive more phone calls successfully to their business. You only pay when the lead is generated, and you can set your budget for best results.”
Companies can customize call campaigns with features that target geographically down to the zip code, within a specific time frame and down to a specific category or subcategory. Each eZanga Calls user has a dedicated account manager to help set up and optimize call campaigns to deliver a high return on investment.
Robert Tucker, VP of Mobile at Impact Digital Group, is impressed by the category selection and real time interface.
“I've been purchasing advertising calls for clients for years and eZanga Calls is one of the most simple to use, yet intuitive systems I've encountered,” says Tucker. “The real time reporting, various targeting features and categories have been advantageous to my widely diverse client base. eZanga Calls gives me the ability to meet each of their campaign goals with just one product.”
For more information about eZanga Calls benefits and features, please contact sales(at)eZanga(dot)com.
About eZanga.com
eZanga is a search engine that specializes in multiple forms of online advertising solutions for companies of all sizes, from small businesses to large corporations. Since their launch in 2003, eZanga has grown from a tiny tech start up to an award winning small business. eZanga has been on the Inc. 500|5000 list for five consecutive years and has been recognized as one of Philadelphia’s fastest growing companies by Philly100, Deloitte and SmartCEO Magazine.
Catrina Sharp, eZanga.com, http://www.eZanga.com, 3022791020 7118, [email protected]
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