Online Tailor, Son of a Tailor, Fights Mass Production to Introduce Bespoke, More Sustainable, Fitted T-shirts
Copenhagen, Denmark (PRWEB) May 23, 2014 -- In an era of fast fashion, Son of a Tailor has adopted more traditional processes to introduce Tailored T-shirts that are individually, not mass, produced. More information about Son of a Tailor and its current Kickstarter campaign to take Tailored T-shirts global can be found here.
The T-shirt aficionados from Denmark have introduced Tailored T-shirts after discovering that little over one in ten men (1) comfortably fit into standard sizes. The start up found that 69% (2) of men struggle to find T-shirts that fit and realized there was a gap in the market to offer tailored made to measure T-shirts that are more sustainable in their concept and design.
The T-shirts are made from high quality cotton and individually made by tailors to match each customer’s requirements, which means there is virtually no waste in the supply chain.
Up until now tailored T-shirts have only been possible for those willing to pay premium prices. Rolling Stones drummer Charlie Watts, for example, is known to get his tour T-shirts tailored to his exact requirements. However, until now this kind of service has not been possible for the general public. Son of a Tailor is the first ecommerce business to offer truly tailored T-shirts for all men, with prices starting from just $57.
Jess Fleischer, founder at Son of a Tailor said; “The T-shirt is an essential staple in any man’s wardrobe. Research shows that men will purchase on average eight T-shirts a year, representing 7 billion T-shirts in the US and Europe (3). At Son of a Tailor we’re putting care and craftsmanship back into the T-shirt, adopting old-fashioned tailoring to offer the perfect fit, and provide a personal alternative to one of the most mass-produced garments – the T-shirt.”
The Tailored T-shirts can be customized, with customers able to select style, color and preferred fit, as well as inputting their measurements so an individual pattern can be created, and the T-shirt perfectly tailored. Son of a Tailor pays attention to every detail using discreet seams on the neckline, and cuffed sleeves for a more flattering look. Finally the customer’s initials can be embroidered on to the fabric to finish off the T-shirt.
Son of a Tailor aims for zero wastage and only uses cotton from small organic farms, retrieving the longest cotton fibres for a high-quality soft and non-pilling material. The cotton fibres are carted and combed to remove impurities and spun into yarn, close to the farms. The start up keeps the entire process in Europe to avoid additional transportation and warehouse waste.
Son of a Tailor has started a Kickstarter crowdfunding campaign to take their Tailored T-shirts to the world. Throughout the campaign people can purchase a Son of a Tailor T-shirt via the crowdfunding platform at a discounted price starting from $57.
For further press information please contact:
Chevi Davis
chevid(at)gmail(dot)com
+ 44(0)20 8835 0725/ 07940 513945
References:
(1) Based on Son of a Tailor customer measurements
(2) Survey conducted in Oct. 2012 by YouGov
(3) Rounded figures based on Import/Export figures from Eurostat, CBI EU and Emergingtextiles.com
Chevi Davis, Son of a Tailor, http://www.sonofatailor.com/, +44 2031514195, [email protected]
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