OTT Video in Emerging Markets: SVoD and Hybrid Models to Lead the Way for Sustainable Growth
Albany, NY (PRWEB) February 26, 2015 -- The report studies the market for OTT video services in Asia Pacific, Africa and the Middle East, Latin America, and Central and Eastern Europe. The report presents a 5-year forecast for TVoD and SVoD accounts and revenue projections for key countries such as Brazil, Mexico, Russia, China, South Africa, and Saudi Arabia from the emerging regions of the world.
Browse report with table of contents at: http://www.researchmoz.us/ott-video-in-emerging-markets--monetization-strategies-and-5-year-revenue-opportunity-report.html
The report is an exhaustive examination of important trends within the OTT video market, business models, and ecosystems in emerging nations. The report distinctly highlights the unique challenges faced by businesses in emerging markets and the best practices that should be adopted in order to position OTT business services effectively in such market environments.
According to the report, the market for OTT video services is largely benefitting from rising investments in broadband infrastructure and improving network speed and performance, not only in developed economies, but also in emerging OTT video services markets.
The report indicates that apart from the two premium and widely-funded video feeds featured by OTT video services in emerging regions, there are a few paid models that are also gaining increasing focus. Of these, three content services provided by OTT video service providers are of great importance: transactional video on demand (TVoD), subscription video on demand (SVoD), and audio video on demand (AVoD).
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Based on the findings of the report, the segment of SVoD will increase more than five times their current value during the report’s forecast period in emerging markets. In China, the proliferation of hybrid models that combine SVoD services with AVoD services will provide a significant boost to the overall OTT video market.
SVoD and TVoD services will generate combined revenues worth US$18.8 billion for the OTT video market of emerging regions between the years 2015 and 2019, 80% of which come from countries in Latin America and Asia Pacific. Among the countries analyzed in the report, Russia, China, Mexico, and Brazil offer growth potential of the highest degree.
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