Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Out with the Old: 10 Ways You Can Innovate ANYTHING in 2014
  • USA - English


News provided by

SmartStorming LLC

Dec 17, 2013, 03:50 ET

Share this article

Share toX

Share this article

Share toX

Mitchell Rigie & Keith Harmeyer<br />Partners, SmartStorming LLC
Mitchell Rigie & Keith Harmeyer
Partners, SmartStorming LLC

New York, NY (PRWEB) December 17, 2013 -- Innovation is the new "Darwinism" in business: you either innovate, or risk market extinction. Not long ago a company could thrive for decades on one great idea; today it seems you need a game-changer every week.

This non-negotiable requirement to innovate is the fire that burns under every business. We know we need it; we strive to do it. But many of us have only a vague notion of what we're trying to achieve. Just what qualifies as innovation, anyway?

There's no one-size-fits-all formula that leads to innovation. But there are some proven creative problem solving approaches that individuals, teams and entire organizations can use to facilitate the process.

Post this

"Innovation can be defined as the introduction of something new or different that provides greater value or benefit," says Mitchell Rigie, coauthor with Keith Harmeyer of SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas (Dog Ear Publishing, 2013, ISBN: 978-1457516634, $29.95, http://www.smartstorming.com). "It's a simple definition for what can be a complex process. But it's clear enough to help people understand what they should be aiming for when generating ideas."

"There's no one-size-fits-all formula that leads to innovation," adds Harmeyer. "But there are some proven creative problem solving approaches that individuals, teams and entire organizations can use to facilitate the process."

Rigie and Harmeyer suggest ten idea-inspiring ways to tinker with the characteristics, ingredients, form and function of pretty much anything—a product, service, process or message—in order to make it more innovative. Take a moment to consider each of the following pathways of opportunity. See which ones spark new, “A-ha!” possibilities.

1. Simplify it—Innovative ideas are often startling in their simplicity. Unnecessary parts, steps, ingredients, etc. are stripped away to reveal an elegantly effective solution. What can be eliminated, streamlined or combined to make your product, service or process as simple as possible?

2. Make it more intuitive—Today's consumer prefers anything that is streamlined, intuitive and easy-to-understand. Many products don't even include instruction manuals! How can you make it easier for your customer to understand, learn, use or interact with your goods or services?

3. Speed it up—Anything faster and more efficient, by definition provides greater value. Many people will pay a premium just to save a few precious minutes. In what ways can you speed up performance, response time, waiting time, delivery, download speed, etc.?

4. Extend the experience—While in many ways ours has become a disposable society, people still value enduring quality and lasting value. How can you extend an enjoyable experience, make something more durable, lengthen shelf life, prolong relief or provide 24/7 access?

5. Make it beautiful—Sleek, sophisticated design and elegant functionality are coveted by many consumers, and often command premium prices. What can you do to elevate the esthetics of your goods or service? How can you delight your customer's senses?

6. Make it indispensable—The more challenges a product or service solves, the more indispensable that thing becomes. For example, smart phones allow us to talk, text, take and share photos, surf the Web, interact with friends, conduct business and more—all from a single device that many people rely on every day. In what ways can you add features and address a wider range of needs? How can you make your product or service one we can't live without?

7. Enhance the quality—Superior quality becomes the standard against which similar things are measured. Quality goods and services don’t just meet customer expectations—they exceed them. Can you raise your benchmark for excellence and make your product the best in its category?

8. Add emotion—Companies like Coca-Cola, Target, Apple and Nike not only appeal to their customers' minds, they also forge an intimate, emotional connection that transcends logic. How can you develop a more personal relationship with your customers, one that resonates not only in their heads, but in their hearts?

9. Socialize it—Social networking provides an unprecedented opportunity for businesses to engage in real-time dialogue with customers, collect valuable data, offer incentives and strengthen brand loyalty. In what ways can you build greater social connectivity with your customers and become a part of their daily lives?

10. Inspire awe—The most audacious and disruptive innovation introduces radically new and unexpected features, functions, design or value propositions, with the power to transform markets or create entirely new ones. What bold, new, dramatic improvements will set your product or service apart from all others? How big can you think?

"These ten creative problem solving approaches can be applied to just about anything," says Rigie. "The trick is to explore, imagine, play with the possibilities—while always asking, 'Will this change introduce something new or different that provides greater value or benefit?'"

"That's what innovation is really all about," says Harmeyer. "The greatest innovators simply accept nothing less than continuous improvement, always moving closer to perfection. Just wake up every day and search for something to make better. There's always something."

###

About SmartStorming:
SmartStorming partners Mitchell Rigie and Keith Harmeyer have a combined 50+ years of experience as creative executives in the fields of advertising and strategic marketing, and are recognized thought-leaders and authors on the subjects of brainstorming, creative problem solving and idea generation.

SmartStorming methodology is based on Mitchell and Keith’s professional experience and expertise, as well as extensive research. SmartStorming has been embraced by an international audience of thousands of corporate professionals from a wide range of industries, as well as to graduate students at the MIT Sloan School of Management.

For more information, please visit http://www.SmartStorming.com.

About the Book:
SmartStorming: The Game-Changing Process for Generating Bigger, Better Ideas (Dog Ear, August 2013, ISBN: 978-1-4575-1663-4, $29.95) is available at all major online booksellers and at http://www.SmartStorming.com/book.

Mitchell Rigie or Keith Harmeyer, SmartStorming LLC, http://SmartStorming.com, +1 (212) 614-1444, [email protected]

Modal title

View PDF

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.