Pantech Mobile and AT&T Launch Marketing Partnership with Six Flags Over Georgia
Atlanta, GA (PRWEB) July 11, 2013 -- Pantech Mobile, the innovative and leading wireless device manufacturer and U.S.-based subsidiary of Pantech Co., Ltd. and AT&T announced today a new marketing partnership with Six Flags Over Georgia that will enable Pantech and AT&T to be fully integrated into the overall experience of the largest regional theme park in the Southeast for the 2013 season.
The new agreement includes Pantech Mobile and AT&T-branded signage, video and promotional events at Six Flags Over Georgia, four Pantech-themed promotional days as well as discounted park admission coupons available exclusively in local AT&T retail stores.
"The Six Flags Over Georgia Partnership Program provides a premium experience for Pantech Mobile to interact with our core demographic in one of our most important markets, Atlanta, and do so in fun and unique ways," commented Pantech Mobile Director of Marketing Erin Magee. "We are looking forward to a successful relationship with one of the most-popular theme parks in the country."
Pantech Mobile and AT&T hosted two Demo Days in June and will host two additional Demo Days on July 27 and Sept. 7 when Six Flags Over Georgia will capture guests having fun through photos taken on a Pantech smartphone. Guests can then receive their free Pantech/AT&T-branded digitally-framed photo via text or email. Pantech Mobile and AT&T will also host a special “Coasters After Dark” event on July 27, when park hours will be extended an extra hour to provide guests more time to enjoy the park and rollercoasters.
The popular Six Flags Over Georgia coaster, The Georgia Scorcher, has been re-themed with graphics featuring Pantech Mobile and AT&T and exclusive video spots from Pantech’s recent Discover marketing campaign will be shared through the in-park Six Flags TV network. A Pantech Mobile-branded media panel mister will be featured in the park to keep guests cool.
In addition, AT&T retail stores across the Atlanta, Greenville, SC and Birmingham, Ala. area will provide coupons offering a $15 discount for in-person admission to Six Flags Over Georgia and $20 off online admission compliments of Pantech Mobile and AT&T.
Pantech Mobile devices can be found at AT&T stores and retailers nationwide. Pantech’s mobile devices are innovative lifestyle products designed to keep consumers connected at all times. Whether zipping off a quick text to friends during a concert, updating their status with a clever video clip or downloading the latest app, Pantech Mobile products deliver state-of-the-art experiences for today’s on-the-go and constantly connected person.
Pantech Mobile supports AT&T’s It Can Wait® campaign to end texting and driving. To take the pledge and see a list of supporters, visit http://www.ItCanWait.com. For additional information and resources, visit att.com/itcanwait.
About Pantech Mobile
Pantech Wireless, Inc., an Atlanta based subsidiary of Pantech Co., Ltd., researches, markets and develops wireless handsets, tablets and telecommunications products throughout North America as part of the Pantech Group. For additional information, visit the Pantech Mobile website at http://www.pantechusa.com and connect socially on Facebook, Instagram, Twitter and YouTube.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with $1.1 billion in revenue and 18 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest® and Holiday in the Park®. For more information, visit sixflags.com.
Cama Gebhart, (770) 955-1300, [email protected]
Share this article