Atlanta , GA (PRWEB) July 02, 2013 -- Industry leader PaperCraft Products, the wholesale gift wrap company, announces that it is introducing what its marketing and sales executives have called the “Special Occasion” product launch. This umbrella program includes several other sales and marketing programs, the release of several new products, as well as advanced retail display systems.
The wholesale gift wrap and greeting card company says that “Special Occasion” represents many advances both from the design team and the marketing team. “We understand that it all starts with the product. Our retailers have to like what we sell and understand why customers will ultimately love our goods. Our sales team will accomplish this with our new program,” explains sales director Warren Herscovitz.
As customers swarm to major retailers, like Target and Walmart, just in the nick of time to buy greeting cards and gift wrap for calendar-marked occasions like Father’s Day and Halloween, its important for PaperCraft’s wares to be seen for rapid customer purchase habits. “People make snap decisions when shopping. We’ve made it easier with a few new display systems. This includes the CARD system, which enables retailers to display cards in several orientations, depending on display needs,” explains Herscovitz.
“Ultimately, ‘Special Occasion’ will allow the company to grow in a more diverse manner and keep the brand visible, so that we kept getting asked back to the retail dance, so to speak.”
Founded in 2010, PaperCraft by International Greetings USA is amongst the largest stationery, giftwrap and greeting card designers, importers, manufacturers and distributors in the world with offices and operation bases in the U.S.A., United Kingdom, Europe, and China.
The PaperCraft team is available for both mainstream national and regional online, print, radio and television interviews. Images and information about PaperCraft are available on: http://www.papercraftproducts.com
Contact:
PaperCraft Sales Office
C/O International Greetings USA
3 Ravinia Drive, Suite 250
Atlanta, GA 30346
T:770-551-9727
F:770-512-7660
http://www.papercraftproducts.com
Warren Herscovitz, Paper Craft Products, http://papercraftproducts.com/, (877)236-1945, [email protected]
Share this article